#79: Tell Your Brand Story and Transform Your Career with Marietta Gentles Crawford
Becoming a master at the art of self-promotion and personal branding is key to stand out and make a good impression.
Snap judgements are made very quickly in the world we live in, so your personal brand is more important than ever! How do you show up? What do people say about you when you aren’t in the room?
Today, we are talking with Marietta Gentles Crawford, a personal branding strategist, author, and coach. Marietta worked for Fortune 500 companies for over 15 years before becoming an entrepreneur to help small businesses and freelancers build a personality-driven brand.
Tune in to hear all about Marietta’s bad work experiences and how they helped her become a career change expert, and learn the importance of your brand story and how to create one keeping her WIFM (What’s in it For Me) principle in mind.
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3:31 – Marietta’s Background and Expertise
5:08 – Imposter Syndrome & Confidence
9:35 – Work Breakdown and Learnings
17:10 – How to Make a Career Change
19:16 – Questions to Ask When Self-Assessing
21:32 – How to Move Forward with a Plan
23:34 – SMART Goals
25:30 – Toxic Thoughts and the Importance of a Good Mindset
27:20 – Importance of Brand Story and How to Develop it
32:11 – WIFM, or ‘What’s in it For Me?’
36:35 – How to be More Likable
39:14 – Common Myths about Authenticity
41:21 – Confidence vs. Arrogance
43:36 – How to Share Your Opinions
46:40 – 80% Building Relationships, 20% Building a Personal Brand
48:48 – Marietta’s Secret to Profiting in Life
Marietta’s Website: www.maribrandsforyou.com
Marietta’s LinkedIn: https://www.linkedin.com/in/mariettagentlescrawford/