Show notes

Are you a good storyteller? AJ Minai is a chief digital officer and master storyteller. As brands continue to rise and fall in popularity in the business world, the ability to tell a compelling story has become an increasingly important aspect of a company’s success. AJ Minai describes how storytelling brings a human aspect to the digital world which is essential to developing an authentic marketing strategy.  As AJ Minai states during the interview: “We’re so digital now, we’re so attached to devices that when we finally do get to experience something that’s raw, that’s actually feeling centric as opposed to just rational or our eyeballs on it, we just lap it up.”

Learning how to be a better storyteller is tool that many of us can use to enhance our own personal brands. In this episode, Hala Taha and our guest AJ Minai discuss the importance of storytelling and share useful tips on how it can be used to build a successful brand.

For more on AJ Minai follow him on Linkedin at

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I can talk to you about it and you can connect with me. You can feel what I’m feeling just for a moment. Right? But in that moment, if you can inspire someone with hope to do more, to be more, you’ve done your job.


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What we are yapping about in this episode:

  • Understanding AJ Minai’s personal story [00:48]
  • The impact that storytelling has in marketing a brand  [35:20]
  • Understanding how to sell something with a storytelling approach  [48:58]
  • Using storytelling to enhance personal brands  [55:23]

Reach out:

Reach out to Hala directly at
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