Show notes

Do you have what it takes to be a great salesperson? Joining us on YAP this week is Richard Moore, an online engagement specialist, business mentor and sales strategy coach.

There is a common misconception that great salespeople are born, not made and this couldn’t be further from the truth. Richard Moore describes sales as the process of positioning oneself as someone who can offer value and fulfill a client’s needs. This simple idea means that there are a number of strategies anyone can implement in order to achieve greater success in sales such as forging a personal connection, turning customer into advocates, building a network and so on.

As Richard Moore states during the interview: “A customer is no longer a single entity. It really isn’t. And someone who doesn’t buy is not a lost cause. If I look at my profile on Linkedin, it’s got, it will say, you know, this, many thousands of people have viewed your profile this month and they haven’t all converted to sales, but plenty of them stick and turn into something..”

In today’s modern world, learning how to better sell ourselves, our products or even ideas is becoming an increasingly important aspect of business and entrepreneurship. In this episode, Hala Taha and our guest Richard Moore discuss why salespeople are made, not born and share simple tips on how anyone can improve their sales skills.

For more on Richard Moore follow him on Linkedin at

This episode of YAP is sponsored by our friends at Rethink Creative Group. They’re a digital advertising, marketing, and content creation agency focused on helping small to medium sized businesses. Guess what? As a YAP listener, you get a special gift if you work with them. Head over to

People hate being sold to. They hate being gained, the feeling of being gained. Imagine, think about all those ads you see on your mobile or, or when you’re on Facebook, it really winds you up a bit. So people need to feel a little bit more like it’s an organic process.


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What we are yapping about in this episode:

  • Why great salespeople are made, not born [07:21]
  • The recipe for getting someone’s attention  [14:37]
  • The importance of network and community building [18:45]
  • Direct messaging strategies  [44:16]

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