Have you ever wondered how some of the world’s most successful brands promote themselves through storytelling? Joining us on YAP this week is Quentin “Q” Allums, an up-and-coming entrepreneur who runs a marketing company called Urban Misfit Ventures. He was also one of the first video creators on Linkedin, and has become one of the platform’s most prominent influencers over the course of only a few years.
There is common saying that over 50% of new businesses fail in their first year. Although this is often due to a number of factors, the inability to drive traffic is one of the biggest struggles for many small business owners. When Quetin Allums faced this exact same issue as a new entrepreneur, he began practicing how to pitch himself in the form of video diaries that would later go on to amass over 30,000 views on Linkedin in just a few days. With the growth of various social media platforms, videos have become one of the best tools for companies to utilize in order to drive traffic.
As Quentin Allums states during the interview: “It’s so much easier to communicate a message when you have visuals, when you have audio and you have all these different mediums in one place and that’s what video allows you to do.”
Learning how to become a better visual storyteller can help put many of us on the right track to accomplish our goals, whether that’s starting a business or establishing a personal brand. In this episode, Hala Taha and our guest Quentin Allums discuss why videos have become such an effective form of advertising for numerous brands around the world and share tips on how to optimize the video creation process in order to generate more views and engagement.
For more on Quentin Allums follow him on Linkedin at https://www.linkedin.com/in/tagjustq/, and on Twitter @tagjustQ.
This episode of YAP is sponsored by our friends at Rethink Creative Group. They’re a digital advertising, marketing, and content creation agency focused on helping small to medium sized businesses. Guess what? As a YAP listener, you get a special gift if you work with them. Head over to rethink.agency/yap.
Hala Taha:00:00Hey guys, young and puffing podcast has just launched the YAP society on slack. It's a cool community where listeners can network and give us valuable feedback on the show. To Join Yap Society on slack, go to bitly slash YAP society. That's bit dot l y slash Yap society and if you're already active, share the wealth and invite your friends. This episode of Yap is sponsored by our friends at rethink creative group. There are digital advertising, marketing and content creation agencyfocused on helping businesses of all sizes. They do everything from running your social media platforms for you to build in your website, running digital advertising to producing podcasts just like this. We've seen their work and trust me, they're awesome. They focus on generating results for their clients, which is why they've worked with over100 different clients across industries in the past four years. I partnered with them because I'm always asked to take on freelance marketing projects, but I simply don't have the bandwidth andthey're the only agency I would put my name behind. So if you're tired of marketing, that just doesn't work. You need to let these guys up. Go to. rethink.agency/yap and our listeners get a special gift if you sign up to work with them. That's rethink.agency/yap ,Hala Taha:01:10you're listening to YAP young and profiting podcast,a place where you can listen, learn and profit. I'm Hala Taha and today we're yapping with Quintin queue allot one of the first video creators on Linkedin and prominent influencer on the platform who has generated millions of views over the years aside from being one of the best visual storytellers of our time. He was also an option up and coming entrepreneur who runs a video marketing company as well as an events company under his conglomerate, urban misfit ventures when Q isn't working on a startup. He's interviewing great mindson his podcast, stranger purpose and traveling the world for speaking engagements on notable stages from Tedx to vidcon.New Speaker:01:51My audio in intro is too lowHala Taha:01:56Hey Q, welcome to young and profiting podcast.Quentin Allums:01:59What's up? I appreciate you having me
Hala Taha:02:01course. We're super excited to have you on the show, so let's kick it off. Like many successful people, your life has been filled with ups and downs. You've recently had some very impressive milestones. For example, last year you were on Wisconsin's 25 under 25 list and you presented at the world's largest video conference called vidcon. But I heard that not all your projects were so successful and you hit rock bottom at 23 years old and you couldn't even afford a 99 cent chocolate bar. So let's start off with the not so happy times. What were you working on before all the linkedin fame and success hit?Quentin Allums:02:40Yeah, so I bounce around a lot during college and I was working with a lot of agencies, a lot of startups in the tech space. So I fell in love with technology and I ended up getting a job offer with a wearable tech company and then a virtual reality startup as well. But I didn't want to be just like that. They're social media guy, didn't want to just handle marketing. So I ventured out on my own launch my own virtual reality startup. I had no idea what I was doing, built a team that failed within six months because again, I had no idea what I was doing. But Irealized that I just wanted to be in that space because I wanted to look cool. I wanted to look innovative and I didn't want to see all my peers doing amazing things and be left out of the dust, you know?Quentin Allums:03:20So that was unsuccessful. And then I launched my first agency around the same time because I needed to make money and I ended up, started off with like full stack, ended up pivoting a bunch of different times from just social media to okay, let's do content marketing, let's just do social media management and all these different things. Ultimately during that time I was creating a lot of content as well, ended up on personal branding andgoing in companies and teaching them that their employees were the greatest asset. So how can we use our employees story to drive traffic for the company? That's what I ultimately ended up on. But I struggled for a very, very, very long time trying to build a profitable company. And it wasn't really until I jumped on linkedin that I did start making money and finding a little bit of success.
Hala Taha:04:03So tell us about that. How did you get back on your feet? If I remember correctly, you had like negative $900 in your bank account at one point. What was the turning point for you to be successful and kind of go in the right direction?Quentin Allums:04:15Yes, the Virtual reality sort of, I had just dissolved it essentially. It really wasn't even an LLC at that point. I just, it was basically a project so I decided I was going to stop it, but I was working on this agency negative 900 and I think 57 point something in my bank account. And I remember like just walking out of my room at the time and I had a roommate, a deal was supposed to go through that week and he backed out the last minute. So I walk out and I'm talking to my room and I'm like, dude, like if I don't have one client by the end of this week, I just, I can't do this entrepreneur thing. Like I'm just not meant for this. So if I don't have one client at the end of this week,I'm just going to go get a job. And at the end of thatweek, I had three clients and Brett was due at the end did that week. That's why I set that deadline. But that was really the moment that I realized that someone like me could do this. I still struggled afterthat, you know, but I actually made money. That was the first time I really brought in something thatI was able to pay my own bills with my own sweat equity.Hala Taha:05:09Cool. So let's move on to the good times. So you are one of the first video creators to make their mark on linkedin and you grew your fame from blogging on the platform back in 2017 when many people weren't doing that. Um, but based on my research, I saw you actually launched a youtube channel first without much success. So can you share how you initially got the idea to Vlog and whyyou think it took off on linkedin rather than youtube?Quentin Allums:05:34Yeah, so I decided to launch my youtube. I called them video diaries. I suppose their blogs as well, but video diaries for me, because it was really just me checking in and talking about what was going on, which I guess is a blog, but I remember I was interviewed by a friend of mine who was also my mentor and Entrepreneur out in Virginia when I waslaunching that first virtual reality project. And he's like, dude, I'd love to interview you about what you
have planned for this project. And I sat down with him and it was probably the most embarrassing thing that I've ever done in my life. Like it was so bad and I was so embarrassed and I stuttered. I hadno idea what I was talking about. I realized I hadn't done any research really, and I, I promised myself I would never feel like that again.Quentin Allums:06:13And if I was going to be an entrepreneur, I would have to pitch myself. I would have to get comfortable talking to people and have to get comfortable on camera. So from there I just dedicated myself to shooting a video every single day for a year at least. I ended up going 500 plus days across platforms. And that was the reason because I didn't want to be embarrassed and I wanted to get really, really good on camera. And in terms of like success that I found on other platforms, I would say youtube for sure like view eyes, like total like failure when I was first getting started. But that's where I got comfortable. And then a lot of people don't know this, but like I bounced from Instagram to snapchat and all these different platforms, but actually did find a lot of success on a platform called askwell.Quentin Allums:06:53Well it doesn't exist anymore and it was fairly new, but the founder of Reddit was there and Jeremy Lin was there at all of these huge names and influencers and it was kind of like a Q and a, um, platform. Youtube got me ready for things like that. And then when I jumped to Linkedin, I was ready because I was so comfortable on camera because of that video diary. But in terms of Linkedin, like yes, I was one of the first who was very easy for meto stand out. But I still had to work to retain that attention and I would say I was able to do that because of all those hours I spent on youtube and those other platforms.Hala Taha:07:26Totally. And that's what people have to keep in mind. You kind of gather all this experience, all these skills from even failures, and it's important to know that just because you necessarily failed on a project doesn't mean that you can succeed if you apply it in a different way and you still get that advantage of having those skills. So that's very inspiring. Let's dig into your main expertise a little bit more, which is visual content. Online videos are everything right now. In fact, videos are the best
performing content type pretty much on every single social media platform right now. Just a few stops to kind of get my listeners to understand the scale of this trend. According to Hubspot, 81% of businesses use videos as a marketing tool up from 63% over the last year. Google reports that six out of 10 people would rather watch online videos than television. And Cisco predicts that by 2022 online videos will make up more than 82% of all consumerinternet traffic. So why do you think that video content marketing is so hot and why is the demand accelerating in this space?Quentin Allums:08:32Yeah, I would say like number one video right now, it's so hard, especially for businesses because it is that epicenter of all content. You can then repurpose that video to audio to written to little snippets, to screencaps whatever it is. There's all these different things that you can turn that video into, but again, it does allow you to make that emotional tie with that person or that story that you're watching on camera. But I would say for me,like it's so important because it is that epicenter. I'm actually a writer before anything. I'm known for video, but I'm a writer before anything. And people read my writing because they understand and they connect with me on camera and they know what kind of person I am. But that wouldn't have happened without that video.Hala Taha:09:10Oh, that's really interesting. So video also has a lot of power when it comes to purchasing decisions. Doyou know any like science behind why video kind ofheightens our motivation to click the buy button.Quentin Allums:09:24I was doing a workshop and I got this from one of my mentors and I walked in and I was like, Yo, like raise your hand if you have an iPhone. Right? And of course a lot of people raising their hand and I'm like, okay, if you had an iPhone before that keep your hand and raise. A lot of people kept their handraise. If you had an iPhone before that keep your head raise. And basically all of them had their handraised and I kept going. Um, and really like again, a lot of them had their hands raised and I explained to them that people buy not because necessarily like it's the better choice or it's so much better thanan android. They buy it because of clarity because they really understand it. And I would say video works the same way. It's so much easier to
communicate a message when you have visuals, when you have audio and you have all these different mediums in one place and that's what video allows you to do. Again, you get to connect with someone and it gives you that overall clarity.Hala Taha:10:12Got It. And another element of video that I know that you're really good at is visual storytelling. And as the common saying goes, facts bore and stories sell. And in my opinion, stories that are visually engaging sell even more. So what are your key elements of a good visual story?Quentin Allums:10:32So my team is absolutely incredible when it comes to the visuals. Again I am the writer and I'm really good on camera. That's where I'm best. But I would say a lot of the things that a lot of people pay attention to on their TV shows and movies like the same things apply. For the most part, all stories are the same, right? Like they start someone, you have that main point and then they build up and then there's that problem. Okay. How do they get over that? What's the outcome? For the most part it's the same thing, but at least visually being able to take your viewer from point a to point B and communicate those things that are happening in that story. Visually I would say is the biggest thing. But taking your viewer from point a to point B,Hala Taha:11:07and you recently said that conflict is a gateway to connections. So can you share your thoughts on that related to storytelling?Quentin Allums:11:14Yeah, absolutely. Conflict is a Nate and it's, it's beenthere since the beginning of time and if you look at all the successful stories like Harry Potter, game of Thrones, Batman, like any story, like there's that conflict and that's why we heavily attached to that character. Otherwise it's going to be boring, right? Like what's that thing that they overcame and whatdid they become? So I'd say when it comes to conflict, just like all of your favorite stories when it comes to communicating your brand story or your personal brand, whatever it is, like what's the conflict in your life? And it doesn't have to be huge,right? It doesn't have to be, hey, I had negative $900 in my bank account, or hey, like this happened. That was terrible, terrible when I was child. But just everyday conflict that people can resonate with, that's going to make your story so
much more compelling versus the static character. That doesn't change at all.Hala Taha:12:03Okay. So let's talk about how you actually create a video. What is your production process? Do you write a script? Is it more on the fly for your linkedin videos? Um, are you guys planning camera angles and things like that?Quentin Allums:12:19First it was overplan, one of just me. Then it was run and gun because we needed to make money and now I'm really at the point where I want to takeeverything that we do to the next level. So we are spending a lot more time planning versus, hey, like here's a topic, go just go rant. I do want to test and see what's working. So I have this spreadsheet essentially that maps out all of our different contenttracks, different variables like, hey, did I have my hat on this day was outside, what was the copy thatI use? Was there B role? Was there music? What was the message, what was the CTA in the copy? All these different variables that allows me to see, hey, what's resonating and from there I lean into the thing that's working but we do spend a lot of time planning out what topics we want to hit and then at least outlining the main points of that topic.I would say personally I don't spend a boatload of time but for my team and for our clients, we do spend a lot of time there because that's when you're going to get that chair ability. That's when you're going to get that for reality, when you really understand what works and it's a science and you know it because you've tracked it.Hala Taha:13:19Data is law. Absolutely. Data doesn't lie, so you just mentioned your black hat, which is sort of like your icon. People call that a brand anchor. Another linkedin star. Her name is doctor in Natalia. She wears blue glasses. So what do you think about brand anchors? Is that something that you would encourage others trying to make a name for themselves to do?Quentin Allums:13:41something I like to say is let your ship sail. Don't beafraid to let your ship sail before you find that anchor. Right. I think a lot of people obsess over that. I had a message one time that's like Q, like people only watch your stuff because you have a cool hat. And I was like, okay, like, like there's sometruth in that is definitely like science to that. But
like that's not the reason before I had my hat, like people still watch my videos but my hat took me to the next level cause it was like, Hey, have you seenthat guy with the black hat? I immediately like increased share ability. Right. And people were talking about me and then people knew, hey yeah he talks about this. I'm going to click on this video because I've heard about him. So it'd be just say don't be afraid to let that ship sail.Quentin Allums:14:20If you look at the most successful people like Gary Vaynerchuk, you could argue that he doesn't necessarily have a brand anchor or at least he didn't for a very long time and now he's known for things like hustle and like sneakers and the jets andlike these sounds that he's implementing into his videos now. But he didn't have a brand anchor for avery, very long time. So I would say you don't need one, but it definitely helps to have those visuals and that can be colors. That could be sounds, honestly, that could be style of clothing that you wear, whatever it may be, anything. Having that visual, that thing that's attached to your identity. Visuals make it a lot easier, but it could be anythingbut you don't need it and don't be afraid to go without it.Hala Taha:14:58That's so fascinating. I need to think about what mybrand anchor as. Let's talk more about optimizing your videos and like you said, you're doing like ab testing and really looking into what's working, what's not dropping, what's not, and focusing on what is, I personally have found that videos are sortof deep prioritized on linkedin. My regular texts posts or text with images always do better. Grains that I don't really do a lot of videos where it's like me in person, it's more like, you know, still videos and things like that. So I don't think what I'm sayingis entirely fair, but maybe you can give us some tips on how to make our videos perform better. So like how long of a caption should we have? How long should our videos be in general? Is there certain types of videos that worked better than others?Quentin Allums:15:48I would say in terms of like the different mediums, for sure text posts get more views, but that's just the algorithm. In terms of like video, like every timeI go live, typically that's a lead for my company, right? Every time I post a video and I know it's
going to go viral, that's a lead from my company. It just depends. But in terms of like getting your videos to get more view, I get more views. Like I know this is an unpopular opinion, it's not what people typically want to hear. But I would say you have to test it. Like that spreadsheet that I have looks very different for all of my founders, right? What works for me does not necessarily work for them. I know for me personally, whenever I talk about something emotional and I'm telling a story and I'm leaning into my strengths, which is strategyand like when I speak like there's that flow like state, right?Quentin Allums:16:34Whenever I'm doing that, I know it's going to do very, very well. It doesn't matter if I have my hat on. It honestly doesn't even matter if I have B roll. Music does make a little bit of an impact, but that's completely different for all of my founders. Um, so Iwould take tests those things and really pay attention to the shares metric. I think that's something that a lot of people don't look at. They look at the views, they look at engagement, they look at likes, right? Pay attention to the shares and then more like further than that, what are people saying when they do share it because that's a goodindicator of okay this has a likelihood to go viral because more people are sharing it there. So pay attention to that. In terms of actually getting your views of perform better on like a basic level though,I would say like that first frame is going to be your thumbnail, so make sure it's an attractive visual, like make sure it's related to the video of course, but like it shouldn't be looking up your nose, right?Quentin Allums:17:20Like smile or something like that. But that first second of your video is going to be the thumbnail. So make it attractive. I would say copy is huge, huge, huge, huge. And again, that's why you needed to test, but give everybody that informationup front when you're writing, always don't make them click the video, make them want to click the video, if that makes sense. I would say also collaborations will help in terms of increasing views.Like maybe you link up with two to 10 creators that you really enjoy and you go and comment on each other's posts when they post them. Yes. Because again, the way that the algorithm works, that will speed that up a bit. Other than that, I would just say test, test, test, test, and see what's working.
And I know that's not what people want to hear, butit's something you have to do if you do want to grow continuously.Hala Taha:18:03Yeah, totally. And it's clearly working for you. So I think you mentioned a lot of great tips that we should keep in mind. So you've used your videos asa way to build a very thriving community on linkedin. I would say you're one of the most popularpeople on linkedin right now. You recently posted a video on the importance of retaining your following and not just focusing on getting new followers and more traction. And in my opinion, the way you made it sound like was it's basically treading water if you're doing that. So can you expand on this?Quentin Allums:18:33Yeah. You really do your research. Yeah. Yeah. It's just like a business right? Like, let's go out, let's justget new business, getting new business, getting new business. But if you're not doing the work for the business that you do get for the clients that youdo get, you're going to fail. Because again, there's not going to be a new referrals. People are going to talk bad about you because why are they there? Why are they working with you? Why are they making this investment in you? And I think a lot of creators are like, Hey, like you're falling me. Like you owe me that follow versus earning it. And I think if you build that relationship with the people that are following you and you actually build a community, not just the following, you're going to have so much more longevity because of that. And they're going to share your message for you. They're going to feel that attachment to you, which is going to give you so much more longevity. So I would say again, like how can I keep these people engaged? And like also, yeah, do you want new followers who want more people in there? But by bringing that value to the people that are following you, you're going to bring in more people.Hala Taha:19:30Are you getting all of your engagement totally organically and just based off your content or are you proactively doing things like whether that's inviting people to connect or using another person's platform as your leverage, like commenting on Gary v or whatever it is? Or are youjust doing it purely organically?
Quentin Allums:19:52Yeah, so right now it is just all organic. I want to do more strategic things like commenting on those big, big names and things like that. But for the most part it's all been organic for me. And then of course like I've collaborated a boatload, but also like the community that I've built has helped tremendously like physical community, like a group that I have at multiple. But those people in those groups are like, Hey, yeah, Q is doing this. Maybe you should go watch his content. Like that's not thepurpose of the group. But that does happen because of the group. So I would say my community has helped a lot. But other than that, a lot of it is just organic. And collaborations.Hala Taha:20:29I think your community is what? Mike Winnett calls and engagement pod. Have you heard of him?Quentin Allums:20:35No, actually. What'd you say his name was Mike. Mike when it, no, I haven't.Hala Taha:20:39Mm, he was on my show. He's like known as like theUK is number one d motivational speaker. He's like a satire type of a guy. But yeah. Talks about these engagement pods were basically like a lot of big names on linkedin basically have an agreement to like, like each other's stuff to boost up the algorithm.Quentin Allums:20:56Yeah. And they do and they do. And I have my team, so my community, like I have a couple, one of them is a video innovators group. We don't allow any like sharing of links or anything like that. The group's purposes to propel video innovators, compelling video creators forward. And because of that I get credibility. People were like, Hey, yeah, Q started this group, you know. Then I have my main misfits group, which is just influencers and creatives and again it's, we don't share any links or anything like that. I would say the only pod I have really is like I've got like the small group of Milwaukee creators that I want to bring up and that's basically just my team. So there's a lot of pods.Hala Taha:21:31Yeah, I mean I think it's fair game to do anything like that. There are a lot of pods. I have a group on slack, which is basically a network of listeners and so you know, they help booster content. I feel like that's the game nowadays.
Quentin Allums:21:43It is. You need something at least. Yeah, there's a lot. There's people in like 20 which makes no sense to me and it just, I would have no time for that. But whateverHala Taha:21:53Invited me. Yes, we'll have Q. I don't know. I don't, I wouldn't, but I don't, I don't have it. It's pretty goodconsidering. Okay. So your sweet spot is video obviously, but you're also in the podcast space. So tell us about how you got into that.Quentin Allums:22:07Yeah, I'm just like big into the future and there's just massive opportunity in that space. And honestly like it was on a bunch of podcasts and I saw my friends talking to all these amazing guests and I'm like, Hey, do you guys want to start a podcast? And they said yes. So we started one and now we actually do have a podcast studio that we're helping others launch their show and we're allowing others to use their space like DIY style as well. So we're super excited about it. But I just, I like the space in general and I listened to a lot of them. So.Hala Taha:22:35Cool. Do you feel like it's been successful? How have you felt about the business model of a podcast?Quentin Allums:22:43Just strictly podcast business model? I would say if you're wanting it to be a business model is probably not going to be the best. But the way we've gone about it, it drives a lot of traffic and we get a lot of leads because of it. It's good lead Gen tool. So I would say if you just want to make it a business, like don't make that like your main sourceof income, but it definitely can generate money later on. So long as you're building that brand, but for us it's been super helpful for the business.Hala Taha:23:08Totally. Yeah, I definitely see podcasts as like a lead generator type of tool and just really good to just get your name out there and get your brand out there. Absolutely. Another space that you have recently entered and you've been doing really well in his public speaking. So can you tell us about the different engagements that you've had so far and how you were able to secure those gigs?Quentin Allums:23:31Public speaking is interesting, so I'm recently, I just did my first Tedx and I did vidcon the year before
that and I just got approved to be a speaker at inbound as well and I've done a bunch of like small scale ones as well, like a bunch bunch. I'm probablytoo, I need to sit down, but honestly I got in by accident. I was drinking at a networking event slashlinkedin local in Dallas and they're like, hey, Q you in to speak. And she was like, ah, yeah, sure, sure. Ihad no idea what I was talking about. And again, it went terribly and I related that back to my experience with video and I was like, okay, if I'm going to be an entrepreneur I gotta be good at this and I don't like being bad at things. So I promised myself I would do a bunch of these things and I did and I did I think 15 before like Vidcon, which is again too much, but I got comfortable still not reallygood or anything like that.Quentin Allums:24:21It wasn't until recently like leading up to the tedx where I really felt comfortable on stage, but the biggest thing for me was again, building brand equity in leveraging that. So every time I did a speaking engagement I recorded a video and then from that video I would find the point that I believe would go the most viral. The point that I believed had the most shareability and then I would share that on linkedin. And then again, I would probably get a speaking engagement from that because all of those shares and honestly started by accident, I instruct people to put together like a one sheeter and start reaching out acids to speak for free. But the most important part then is documenting when you are speaking and then leveraging that from there.Hala Taha:25:00And it obviously helps that you have like a big following and people are looking up to you and things like that.Quentin Allums:25:06Yeah. You have to know what makes you unique thousand percent.Hala Taha:25:09So how do you prep for your speeches when it comes to things like nerves or body language or annunciation and pace?Quentin Allums:25:17Yeah. Um, so initially it was let's just go on stage and let's go. And it was terrible at first I got better at it and I can totally do that. But tedx really taughtme to prepare and I am a very go with the flow type of guy, but I'm also deeply, deeply strategic
and I want to start spending more time like planning these speeches and then riffing. And I like to think of it like music. I was a musician. So you learn a song, you play it how it's played normally, and then like once you memorize it, then you can start riffing and doing all these things. So for me, like I have been writing out my talks now and I might go off script, I might go way off script. It just depends. But I do have the same routine every single speaking engagement that I do. Like I eat mypeanut butter and Jelly Sandwich. I sit on the stage for like an hour beforehand if that is allowed. I listen to the same playlist and I don't have my hat on until I go up on stage. I put my hat on and then Ijust forget about everything and I go, it's just the same thing for me every single time. And I've foundthat that's helped me separate myself from those nerves in the more prepared I am, the better and more I feel like myself.Hala Taha:26:19That's awesome. That's great advice. Thank you. Sothe last topic we're going to cover is entrepreneurship. What's the hardest thing you've faced so far as an entrepreneur?Quentin Allums:26:30Ooh. Ah, honestly like I feel like I can name off a million different things. I would say though, like it's,it's a point I'm at now. I was talking to a friend and new entrepreneur this morning and he's like, man, I'm so close to locking down this deal. This is so hard. And he was like, I didn't realize it would be so hard. People say it's going to be hard, but you don'trealize it until you're in it. And I totally went through the same thing. And even now when we're in this growth stage, like we've reached this point where like, okay, let's get a business coach because we want to take our company to the next level. But now we're realizing, wow, there's so many areas that we just absolutely suck at. We're good and in a few lanes. Right. But like managing everything financial, right. Not to say we don't havecash flow or not making money because we are, but like just organization and communication and overall vision and things like that. Just every day, every new stage gets harder and harder and harder. I'm more equipped to deal with those things. But I don't think I could just straight up answer. This has been the hardest thing because literally everything, everything is hard, it all sucks, but it's also fun and rewarding, you know?
Hala Taha:27:39Yeah. And you partnered with three others for this venture. Why did you decide that you needed a team and was it you who decided to recruit this team and then how did you select them?Quentin Allums:27:51Yes. So first startup, I was the founder and that I brought a team, second agency. I was initially the founder and that I brought on two people later and then it was just me again. And I would outsource and I really stepped away from that because I did want a team and I didn't want to do it alone anymore. And I wanted it to have real impact. And that's when I met Eric when I was thinking about those things. And he was big on Twitter, big on Instagram. And I reached out and I'm like, dude, like let's do something together. So we started a youtube channel and we just talked about linkedin and it went pretty well. But after one video I was like, okay, I want to do more. And this dude, I had convinced a lot of people to jump on Linkedin at this point in my life and he did 90 street videos whereas everybody else pretty much fell off.Quentin Allums:28:35So I knew this guy was good for it. So we decided tolaunch a business, had no idea what will go on and do. We just knew that we wanted to create full timein. And around that time I had met Bremmer who I was earlier introduced by my fourth business partner, Izzy, who I was college roommates back within the day, but Brown and I met each other through this group that wanted to do something similar to my company. Now they ended up kicking Bremmer out and me out because we just weren't aligned. And I hired Bremmer to do some work with my previous company and then I hired him to do a shoot with me and Eric when we were starting this company and he's like, wow, I really like what you guys are doing. I have no idea what you're actually doing. But I like it.Quentin Allums:29:09And I want to be a part of it. So we brought him on and then Izzy, who was my old college roommate and seven years ago, he was transitioning from director of corporate sponsorships at this previous venture. And I'm like, dude, like we need exactly what you have to offer right now. I knew what I wasgood at, I knew what Eric was good at, I knew what Brembo was good at in a new word. Izzy was a good athlete. We got together, we hashed it out and we decided to start this together. And from
there it just kind of grown faster than any of us have ever expected. I would say when you have a lot of people though, it does get difficult. So just sure you outline everything before you get started.Hala Taha:29:44Yeah, that's great advice. Sometimes just getting the team ramped up takes so long and it's so difficult, but once everything's moving like a well oiled machine, it's so nice. Absolutely. So this is the company that's called urban misfit. Correct. So it's urban misfit ventures. How did you come up with that name?Quentin Allums:30:03So the name, I had built a community of misfits before I started this company and I was known as amisfit on linkedin. That's kind of what I built my brand around and I wanted to do something with that. And originally we were just going to do mk misfits, which is now our events company that we own. And we're like, hey, like wouldn't it be cool if we had this agency that we could launch different brands under the, our original company, right. Different brands under this company. But we have an agency as well and we could run those brands through the agency. So the idea is to on different companies, but not necessarily run all of them, but have full control over all of them under this venture, under this umbrella company. Right. So as misfits, I don't know where the name exactly came from, but we are going to have and do have multiple ventures. So that'sHala Taha:30:49brilliant. That's awesome. I know that worked up and I've heard you compare your company's value proposition to the likes of Kim Kardashians. So can you tell us what you mean by that?Quentin Allums:31:00Oh, I don't remember saying that, but that's funny. Um, I would say a big, big thing for us is when you partner with urban misfit ventures, you're not just getting a team that's going to come in and help youwith content, right? You're going to get the strategy, you're going to get the content and you'regoing to get an packable story, but you're also gonna get, Hey, we've got this community and events company will able to drive a lot of traffic in there. People that deeply believe in what we promote, so they know that we're only going to push products and push companies that we believe in. So they're more likely to buy your stuff. But also
on top of that, you're also going to get my brand and all of my founders brands and all of my employees brands. We're able to drive all of that traffic to you. So if you partner with us, you get thatfull package, that influencer package. Right?Hala Taha:31:50And if you have to give one piece of advice for an up and coming entrepreneur, what would it be?Quentin Allums:31:56Honestly, I would say stop listening to advice. Not necessarily don't consume. I think consuming is great, but especially when you're first getting started out, it's very easy to get bogged down by advice and get analysis paralysis. So I would just say do and then learn from that failure or the success, whatever it is, but just don't listen to too much advice and start taking more action. And thenas you learn, as you grow, then you can start consuming more and then eventually you're creating and doing as much as you're consuming ultimately. But at first I would just say stop taking so much advice.Hala Taha:32:28That's good advice. And where can our listeners go to find more about you and everything that you do?Quentin Allums:32:34Yeah, so our website is urban misfit ventures.com otherwise mkmisfits.com will take you to the same place you can find me on any social media platformby searching at tagJust cue otherwise on linkedin. I'm Quintin alums, but yeah.Hala Taha:32:50Awesome. Well it was so wonderful to have you on the show. Thank you.Quentin Allums:32:53Yeah, and I appreciate you having me.Hala Taha:32:55Thanks for listening to young and profiting podcast.If you enjoyed this episode, don't forget to write us a review on apple podcasts or wherever you listen to the show. Followed YAP on firstname.lastname@example.org and I can chat live with us every single day on Yap Society on slack. Check outour show notes are young and costing.com for the registration link. You can find me on Instagram at, yeah, with hollow or Linkedin. Search for my name, Hala. Big thanks to the YAP team for another successful episode this week. Gone. Yap. I'd like to
give a special shout out to our audio engineer and producer Danny McPhatter. Danny is a super talented lady who keeps our podcast sounding amazingly clean and professional. We are so very lucky to have her. This is Hala Signing off.
Stop listening to advice, not necessarily don’t consume but it’s very easy to get bogged down by advice and get analysis paralysis. So I would just say do and then learn from that failure or success and start taking more action.”
Young and Profiting podcast is brought to you by audible. Get your FREE audiobook here: www.audibletrial.com/YAP
What we are yapping about in this episode:
- Quentin Allum’s personal story [03:20]
- Why video content is so effective at driving traffic [08:32]
- Key Elements of a good visual story [10:32]
- Strategies for creating better videos [15:48]
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