Do you know what it takes to stay focused and get ahead? Joining us on YAP this week is Nir Eyal an author and leading expert in behavioral design which lies at the intersection of psychology, behavioral economics and a dash of neuroscience. 

Each of us have our own habits, whether it is going to the gym every weekend or scrolling through our Facebook feed first thing in the morning. Many of the world’s biggest companies take advantage of this behaviour in order to build habit forming products that motivates people to use their product or service on a regular basis. However, not only are habits good for business, they can also be used to control our own behaviour and avoid distractions that take time away from accomplishing our goals. 

As Nir Eyal states during the interview: “I can tell you from the inside, if you don’t take steps to become indistractible, these companies are going to get you. They’re too sophisticated. They’re too good that if you don’t take steps to put this stuff in its place, it’s going to get you.

Understanding why companies design habit forming products can help many of us resist these environmental triggers and improve our focus in many areas of our lives. In this episode, Hala Taha and our guest Steven Kotler discuss how habit forming products work and share tips on how each of us can achieve a more focused and indistractable mental state. 

For more on Nir Eyal follow him on Linkedin at https://www.linkedin.com/in/nireyal/ , on instagram @kneyal99, on Twitter @nireyal and visit his website at https://www.nirandfar.com/

You can’t execute on your dreams unless you do the work. And so it’s not good enough just to have desire and aspirations. If you want to make a difference in the world, you have to get your butt in the chair and do the work

What are we yapping about in this episode:

  • Understanding behavioral design [06:06]
  • Defining habit and habit forming products [08:59]
  • Why it is important to avoid distractions  [41:21]
  • Scheduling tasks and utilizing precommitment to stay focused [47:54]

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Follow YAP on Instagram: www.instagram.com/youngandprofiting 

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Follow Hala on Linkedin: www.linkedin.com/in/htaha/

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