#130: Stand Out On Social with Jasmine Star

[00:00:00] Hala Taha: You're listening to YAP, Young And Profiting Podcast, a place where you can listen, learn, and profit. Welcome to the show. I'm your host, Hala Taha and on Young And Profiting Podcast, we investigate a new topic each week and interview some of the brightest minds in the world. My goal is to turn their wisdom into actionable advice that you can use in your everyday life.

[00:00:25] No matter your age, profession, or industry. There's no fluff on this podcast and that's on purpose. I'm here to uncover value from my guests by doing the proper research and asking the right questions. If you're new to the show, we've chatted with the likes of ex FBI agents, real estate moguls, self-made billionaires, CEOs, and best-selling authors.

[00:00:47] Our subject matter ranges from enhancing productivity, how to gain influence, the art of entrepreneurship, and more. If you're smart and like to continually improve yourself, hit the subscribe button because you'll love [00:01:00] it here at Young And Profiting Podcast. This week on YAP, we're chatting with Jasmine Star photographer, social media guru, business strategist and podcast host.

[00:01:11] Jasmine empowers entrepreneurs to build a brand, market it on social media and create a life they love. Jasmine had the courage to drop out of law school to chase her dream of becoming a professional photographer with absolutely no experience in the field while building a wildly successful wedding photography business, Jasmine honed, impeccable social media skills.

[00:01:35] And now she runs a multi seven figure business called Social Curator, which teaches entrepreneurs and creatives, how to use Social Media to grow their brands. And today's episode, we discuss Jasmine's upbringing, her beginnings in photography and how she started her social media journey will also discover how to create a niche market and discuss her best hashtag and copywriting tips.

[00:01:58] If you're looking to step up [00:02:00] your social strategy, this is an episode. You should pay attention to. Hey everybody. Welcome to a live episode of Young And Profiting Podcast. I am here with Jasmine Star. Jasmine Star is a world famous podcaster. She's a social media guru. She's a blogger, she's a photographer.

[00:02:18] She is a woman of many different talents. And I can't wait to dig into all of this. Jasmine, I adore you and welcome to the show.

[00:02:26] Jasmine Star: Thank you so much. I'm happy to be here.

[00:02:28] Hala Taha: So Jasmine, the way that I love to start off these interviews is to find out more about your background, because I feel like your upbringing had to have impacted the way that you are today.

[00:02:38] You were so outspoken, so outgoing, so hardworking, so knowledgeable. And I have a feeling that your immigrant background may have had a lot to do with it. So talk to us about being from an immigrant family, growing up, what it was like for you growing up and how you think that shaped you today.

[00:02:55] Jasmine Star: There was a few key factors that come into play that I think [00:03:00] bubble to the top of my mind, my father is an immigrant from Mexico and my mom is from Puerto Rico.

[00:03:04] They met in east Los Angeles and I am the eldest of five children. I have a twin sister and all five of my mother's children were homeschooled and we were homeschooled simultaneously. So I think that really shaped the way that we showed up in the world. It fostered creativity. It gave us a lot of freedom.

[00:03:22] And at the same time, even though I was consistently testing behind the curve, so I didn't learn to read until I was 11 and a half years old. And for all intents and purposes, I think a lot of parents would be worried, but my mom was so free flowing and she's firmly believed that when it would hit me.

[00:03:38] I would just be off to the races and she was right. I am now an avid reader. I'm an avid writer. I am still pursuing creativity and finding ways to number one, build businesses around creativity. I am the founder of Social Curator. It is a social media subscription. And so how did we go from we? My husband and I are business partners.

[00:03:57] How did I go from a girl from [00:04:00] immigrant parents who was consistently behind the curve together? Academic scholarship to college and then a scholarship to law school. So that was like a nutshell version of what the upbringing look like. But I think it adds color and context to why I'm. So I'm a huge advocate for people who have seemingly impossible situations to be faced with the possibilities, regardless of what your background is.

[00:04:20] Now, the internet has been democratized. There are people like you who are creating amazing content teaching and helping other people. And now everything is at our fingertips and this conversation. What can we take with the little we have and then maximum.

[00:04:35] Hala Taha: Yeah, that's so interesting. I knew that you had a twin, but I forgot about that.

[00:04:39] That's I wonder how that kind of shaped who you are because you are so outgoing. And I wonder if it was because as a twin, you always had to stand out so that you wouldn't be bucketed with your sister. Is that correct? At all, or how do you feel like being a twin has shaped her personality?

[00:04:55] Jasmine Star: In two distinct ways, I most people would never guess it, but I am a, on a scale [00:05:00] of one to 10 I'm level, 12 introvert. So people will like, take the outgoing side of me and say, oh, you must be extroverted. I'm like no, it's actually quite the opposite. I'm an outgoing introvert.

[00:05:10] And I think that being a twin, it has given me the luxury to in certain circumstances where my sister is a lot more extroverted and she's more outspoken. And she's always been the center of the party. I was always the person to stand against the wall on the outside, looking in. And I think that as a business owner that's really empowered me.

[00:05:27] I actually, if nothing else, people would say, oh Jasmine has all these awards for photography and entrepreneurship. And she has her own business and whatever the case may be. But I'm thinking that my superpower isn't being a strong entrepreneur. Watching people. I see patterns and see trends and I could see repeats and where the gaps will be and to start creating content and resources for those gaps.

[00:05:48] I think if anything else, nobody would actually say, oh, her super power is pattern matching. And I would come out and say like that a hundred percent of the case. And I think it was shaped early on by being a twin. But also what I realized that even though my sister was more [00:06:00] outgoing, she knew more people.

[00:06:00] She was a center of the room. I don't think that my sister spoke up for herself. And so she was so kind to so many people that I found myself in a way, like not pushing people out of the way, but pushing doubts out of the way and pushing fear out of the way and telling my sister, no, you're going to go and do this.

[00:06:14] And this is who you're going to speak to now go off and do that thing. And now I realize that I do the same now with business owners, like I pushed like fear and doubt people like no, you're enough. Get out there and go in and do it. And so I think that those two things that really shaped with.

[00:06:26] Hala Taha: I love that.

[00:06:28] So previously you alluded to the fact that you got a full ride scholarship to UCLA for Law School, which for somebody like yourself, I know you were really into academics. You probably worked really hard for that. So talk to us about what your law school journey was like, because you ended up dropping out.

[00:06:44] Talk to us about that pivotal moment in your life and why you had to make that tough decision.

[00:06:48] Jasmine Star: I think it's important. I did end up getting a law school scholarship. To UCLA. And I was also given scholarships to UC Berkeley and other top 10 law schools. And it comes on the back of having [00:07:00] graduated with straight A's from college.

[00:07:01] But when people hear that, I want to be very clear and let people know that I was never at all in any way, shape or form the smartest person in the world. I was simply the person who continued to work hard. I would go to math labs when I didn't understand math. And I would be writing my final term paper two weeks before it was due so that I can give it to the professor or a professor's assistant to read over the paper and give me feedback.

[00:07:22] And so I think I've taken those principles and use them at first in law school. And I thought I'm a first generation Latina first generation to go to college and first generation to go to post-graduate school. And so the entire family and where I live right. The body, like this is like brown folks where people are, trash collectors and chefs and they are janitors.

[00:07:42] And so to see one of the kids go and do something and academia, I felt almost responsible in a way to really make people proud. Quit. And in my mind, when I knew that law school wasn't a right fit for me, I'm like this is what I have to do. This is where I'm at, but it was my first year of law school.

[00:07:58] My mom had a relapse, the brain [00:08:00] cancer, and it really shifted the way that I saw things. My mom was 50 years old and I was 25 and I realized that I didn't want to live the next half of my life. Beholden to a career I wasn't passionate about. And I was simply doing, because I thought it was the right thing to do.

[00:08:15] And so I think that her life, and I'm really happy to say that she is healthy and she's here with us. But at the time her battle was eight and a half years. And the doctors had said her time has come. And I think that, anytime you realize that her life is short, you all of a sudden become very introspective and you do like a checklist.

[00:08:29] Am I doing the thing that I want to do? And I think that had, again, a big pivotal shift in my life and how I approach it.

[00:08:35] Hala Taha: Wow. I didn't realize that we had that in common. I didn't realize that it was your mother's potential of her losing her life. That kind of motivated you to embark on your own entrepreneurship journey.

[00:08:46] I had something very similar. My dad got COVID last March. He ended up passing away in May and it was really tough, but it gave me the courage to start my own marketing agency. And in one year we went from 10 volunteers to [00:09:00] 63 employees and my marketing agency is blowing up.

[00:09:03] Thank you. When he was in the hospital, I was like, you know what? I don't want to work at Disney anymore. I don't want to be a corporate slave. I want to do my own thing. And so I'm with you that sometimes the most difficult moments inspire you to do the. Beautiful things in your life. So I love that.

[00:09:19] Jasmine Star: I want to take a second though, if that's okay.

[00:09:21] I just want to I want to honor your dad. I think that oftentimes Brené Brown says that we should be talking about things from a wound and not a cut. And they think that, sometime has passed since your father's death. It feels very powerful for you to speak about the transformative effect of his legacy and not dwell just in the actual loss of your dad.

[00:09:40] So I just want to honor that and say thank you for continuing to show up and still moving forward and creating content for other people. So thank you.

[00:09:46] Hala Taha: Of course, Jasmine. Thank you. You're such a sweetheart. Okay. So let's talk about how you ended up. Becoming a photographer because you are a world famous photographer.

[00:09:56] You are highly regarded in this space. I believe you [00:10:00] got your start in wedding photography, but when you first had the idea for your business, you didn't own a camera. You just had a dream. And I think that a lot of people get scared to try something new. And a lot of people believe that they're too old to try something new and then they also feel.

[00:10:16] The gap between the skills that they need are too far and they give up way too early. They don't realize that you can actually learn a skill quite quickly if you focus on it. So talk to us about you initially wanting to be a photographer, and then how you got the courage to bridge that skill gap.

[00:10:32] Jasmine Star: So like you mentioned, I made this big decoration, my head. If you can do one thing for the rest of your life and be happy, what would it be? I said, I want to become a photographer. And we both realized I didn't have a camera. And he had this whole mantra, like going out and doing something you love.

[00:10:47] He said, I'd rather see you fail at something you love and succeed at something you hate because he knew, I hated me. So he's let's take one year and let's just try it. Like you can go back and get your scholarships, but why not live your life? Having said, I tried it and I [00:11:00] failed. And so we said, okay, one year.

[00:11:01] And that Christmas, 2005, I opened a camera. Now this is the type of camera. I'm not going to get geeking out on gear, but this is like the kind of camera that you can get from like best buy it's what they call a prosumer camera. It wasn't even like a professional camera, but I, to me, it was like the world.

[00:11:15] It was like, And so I went to Google and I just started reading about what photographers did and how they learned. And I started teaching myself how to become a photographer and I would take my camera every single day. My camera was glued to my hand. And when I first started, I was terrible in my mind. I was like, oh yeah, I can take great photos.

[00:11:34] And then all of a sudden practicality came, I was slapped upside the face being like, you're not very good. And I think that a lot of times, whenever we start anything new, we all. Like when you started your digital marketing agency, you had realize, oh, I have to react or restrategize because I'm not it's I have to change my systems to get different results.

[00:11:50] And I think that along the way, people were, would stop people who are starting to say that I wouldn't be a photographer too, and a great let's get together and let's [00:12:00] learn. And then over the years, people started falling away and I started realizing that along our journey to getting where we want, there are going to be people who join and decide.

[00:12:08] Nothing happens to anybody. People decide, this is where I quit. And this has become like a big shift because it wasn't just me starting photography business. I then started doing business consulting and from business consulting on the back of being a creative and teaching other creatives, I started consulting with medium-sized businesses on how to use social media.

[00:12:26] And then I realized it wasn't scalable. And I wanted to work with the people who felt and looked like me, people who had the odd sect against them. And for all intents and purposes should not succeed. I said, I want to be of the people. I speak to small and medium-sized business owners and say, here are the tools, go and succeed.

[00:12:41] And so here we go, starting a tech business. Social Curator is an entirely own tech stack. I am now a official tech founder and I will be the first to say, I have no idea what I'm doing. And just like how it was 13 years ago, 14 years ago when I picked up a camera and I was like, wow, I am terrible. I want now [00:13:00] to be public and be open about the idea that I am, the worst tech CEO that I will ever be in my career, but this time, next year, I'm going to get better.

[00:13:09] And this time in two years, I'm going to be even better because I refuse to quit. Not because I'm smart, brilliant, kind, funny, Woody popular. Not at all. I just decide I'm not going to quit. And that's what I want people to hold on.

[00:13:20] Hala Taha: Oh, my gosh. That is super, super powerful. I love the fact that you said that you guys decided you were going to try it for a year, because I feel like that gave you enough pressure to make it happen in a year where you were getting enough progress, where you wouldn't have to quit, but it also gave you flexibility to realize this isn't the end of the road and to not get overwhelmed.

[00:13:39] So I feel like that's a great tip.

[00:13:41] Jasmine Star: And also along the way is oftentimes we put this pressure. I'm Elizabeth Gilbert talks about monetizing your package. It's just because I was passionate about photography, I didn't want to put so much pressure to immediately monetize because when you say I'm going to become a baker or a videographer or graphic designer, and then you say, I need money.

[00:13:58] Now, all of a sudden, the way [00:14:00] that you make decisions becomes money-driven instead of education, pursuing curiosity, passion. And so the way that I decided to approach it was I still had a job as I was trying to become a photographer. So I didn't feel like I had to immediately monetize. And it was when built up the craft.

[00:14:17] And it, when was, when I understand how a business works, I was then able to save enough money, the same amount of money that I would have front made from the remainder of the year that I worked at a job. I said, I've already saved that from my photography gigs. Now I wasn't making very much, I was making two, $300 at a time, but I would put it away and put it away.

[00:14:34] Saved enough for me to then. Be able to pursue my creative endeavors without the pressure of financial considerations, because I had done the same thing, made a strategic decision to then go and pursue it professionally.

[00:14:46] Hala Taha: Oh, gosh, we have so much in common. I didn't realize how much we have in common. I started Young And Profiting as a side hustle.

[00:14:52] I worked at Hewlett-Packard in marketing and then Disney. And I even started my agency as a side hustle. I waited six months, grew it to [00:15:00] 35 employees and then quit my job. I waited until I could pay myself the same amount of money that Disney could pay me before I quit. Because to your point, it's way too risky, I think, to just start from nothing and give yourself all that pressure.

[00:15:13] When you have time to build your craft and build. Following and really get your idea down. That's when I think you'll become really successful and not just jumping in with no plan.

[00:15:22] Jasmine Star: I don't feel like I love the conversation that we're having right now because so few people are actually celebrating the side hustle.

[00:15:27] Oftentimes it's said, oh, I'm like a weekend warrior. This is my side house. So it's just a thing. Why not just. So dang proud that you are doing something that very few people have the courage to do. So instead of acting as if it's like a wait, we act as it's a kite, it's going to carry us to where we want to go next.

[00:15:44] So three chairs, any who are in the chat right now, who here has a side hustle and he proud of it. We want to shout out the side hustles. So let us know what it is you do.

[00:15:55] Hala Taha: Yeah, 100%. If you guys have a side hustle, let us know, put it in the chat. If you have a [00:16:00] question for me and Jasmine put it in the chat, but I have a million questions for you, Jasmine.

[00:16:04] Anyway, because you pivoted into social media or you might've done it at the same time. I'd love to understand like how you ended it. Building your expertise in social media, because it seems like you're very good at learning things on your own. You learned how to become a photographer, and I'm guessing that nobody coached you to be good at social media and you figured it out.

[00:16:27] So I want to hear about that.

[00:16:29] Jasmine Star: So I think this goes to be said for anyone, the goal of every time I have an opportunity to host a live chat, or be on a podcast. I want people to hear my story and say, if that hot mess can do it. Then I can, I want to stand in front of people and just say, I'm an extraordinarily average person with an extra ordinary desire to do something great.

[00:16:52] And I think that I simply take the tools that I have. I am not particularly smart. I am not particularly technical. So if I know that [00:17:00] specifically as we harness that conversation, previous conversation around being homeschooled is like that level of creativity I learned by doing. And so I picked up a camera and I was terrible.

[00:17:08] And then I continued to pick up the camera until it became less and less terrible. And that was the exact same thing with social media. People say, oh, Jasmine's a social media guru. And I'm like, actually I'm not, I'm just a girl who does social media. And I'm just a girl who does social media consistently.

[00:17:22] That's it. My big claim to fame is then that girl's nothing else, but consistent. I don't have to have viral reels again and again for people to take me seriously. So how then does one learn social right. By doing because so often I feel like I'm going to call people out right now.

[00:17:37] But so often we consume about the how of social media and without ever doing it, you will never know its power and how to harness it. So how did I begin my journey with social media? I feel like social media came to me. So when I started my business, maybe people feel the same way. I had no idea. I had no education for the thing I wanted to do.

[00:17:57] I had no connections. I was underfunded [00:18:00] under connected. Under-educated all the unders. So if I then knew that my objective would be to take what I had, that was for free. And at the time as I was building my business, this crazy thing called Twitter and Facebook came. Yeah. And so I was like, nobody cares about the pizza.

[00:18:15] I'm eating for lunch. Nobody cares about my dog. And then lo and behold, when I started testing it, I realized people care about the pizza. People care about the dog. And I started realizing that when you can weave your personal story into your brand narrative, people become connected to the origin of the business and they become advocates for it.

[00:18:33] And so all I began doing was creating social media content. And then all of a sudden I hit an inflection point because around 2010, 2011, Instagram hit the scene. And I started realizing that specifically with this brand new platform that was coming out, that my content should be less about me and more about what my business does.

[00:18:50] For my followers. And it was around 2015 that I started seeing a complete shift in the followers. I was attracting because there were followers who are turning into customers. [00:19:00] And then they started sharing my work. They started realizing that they were sharing my work because they themselves derived value from it.

[00:19:06] So anybody who hears this and say, okay, but what's my take. The takeaway was that you can learn anything you want to learn if you so choose. And then once you decide to embrace the suck, do it again and again, you will be able to pivot and innovate from there. So I started off on Twitter, moved to Facebook, which I'm still active on Twitter, Facebook, Instagram at the time when Snapchat came around, I'm not so active on it, but every time a platform came around, TikTok, Pinterest, all of these platforms, LinkedIn.

[00:19:38] So starting a podcast showing up and just putting out work teaches you how to continually show up and put out work. That's just, it.

[00:19:47] Hala Taha: I 100% agree. I feel like experimentation and throwing step out, seeing what your audience like, or doesn't like leaning into, what's working more and more paying attention to your analytics.

[00:19:59] I think all of [00:20:00] that is key and I think it's important to learn from other people, but yeah. Do it yourself, that's the best way to actually learn and gain something from it and become an expert yourself on some of these platforms. So I do want to talk about niching your audience and creating a niche market, because you're really known for doing that.

[00:20:17] So talk to us about the importance of having a niche market, because when I got my MBA and one of the things. Some of my MBA teachers taught and then also on shark tank and things like that, they always talk about, you want to make sure that you're able to sell to a broad market because you want as many people as possible to know about your product.

[00:20:36] So how was understand the logic of creating a niche market? And how you do that and what the advantages are compared to having more of a broad market.

[00:20:46] Jasmine Star: The sharks on shark tank are right. You do want mass market appeal, but I have come to believe and know this is where I'm going to put a stake in the ground.

[00:20:54] It's very difficult to get mass market appeal without first and foremost, carving and defining your [00:21:00] needs. Because then what you can do is that you want to think about your niche being the center point of a target. And the minute you fill in that center point in the minute that you speak to that audience.

[00:21:10] So clearly you can then add concentric circles around that main point. So let's, first of all, I was get tactical for somebody like Catherine. What do I do if I have a small audience, number one, I would love for you more than anything to give, and give. Take the pressure off you creating the most profound content because at the end of the day, very few people know that your account exists.

[00:21:32] Not because you're not amazing, not because your product or service isn't unrivaled and not because you are anything but awesome. It is simply because they don't know you're there in order to get people to your account, you should number one, be giving comments. More than four words, you should be liking photos of people who you think would be dream customers, and you must be responding to direct messages every single day.

[00:21:56] If you say Jasmine, I'm not getting direct messages, go to [00:22:00] accounts where you can follow the stories. And if you have they can vote, if you can vote on something, vote on them. And if you could respond to a story, respond to a story, we want to create a little tiny kingdom. That is your business and your kingdom is up on the hill.

[00:22:11] And then there's the villagers down below. How do people know that your kingdom is on the hill? You have to go down into the village, tell everybody, Hey, there's a kingdom up there. And how you do that is by giving comments, liking photos, sending DM. So people become aware. So when we go back to niching down, this makes creating.

[00:22:28] So much easier. If you feel frustrated, if you feel overwhelmed, you feel like creating content is taking so much time. Let's narrow it down to not just a niche. I'm actually going to uphold this. I'm going to say, create content for one person who is your dream customer, what do they want? What do they need?

[00:22:44] What solutions are they looking for? And when you just think about that one person and you create content and you speak to that one person, I know it's natural for you to think. If I create content for one person then nobody else is going to buy. It's actually quite the opposite. Studies have shown and business owners will tell you that when you [00:23:00] speak.

[00:23:00] Do the 34 year old farmer who wears flannel and likes hard hats and listens to country music and drinks, bud wiser, like you create content for that person. It's very different than creating content for the 56 year old Manhattan woman with four children who vacations in the Hamptons. When you create content for those two separate people, it will resonate differently.

[00:23:21] So the big question is, do you know. Who your dream customer is because when you build that out, your content becomes entirely different. And then you get to looping back to Catherine's question, give engagement to who you think your dream customers are. That is how you scale.

[00:23:37] Hala Taha: I couldn't agree more. I feel like these are such great strategies.

[00:23:40] It seems like common sense, but people don't do it enough. I think the other key to this community engagement piece that you're talking about is that it signals to the algorithm that this is your community, that people should see your content. I know that for a fact on LinkedIn, for example, when you DM and comment on other people's stuff, they start to see your stuff more in their feed.

[00:23:59] So [00:24:00] that's really important. You can't just post content up and then not engage. People who may want to see your content. That's a really smart tip there. And so I love that. Let's talk about hashtags because I know you have a strong perspective about the right way and the wrong way to use them.

[00:24:17] Talk to us about that.

[00:24:18] Jasmine Star: Hashtags, it's like people believe that hashtags is like a silver bullet. If you don't believe that hashtags is like that diet pill, that's going to give you a six pack before you go on summer break. No hashtags are for discoverability, not anything. When people say what are the ones that work?

[00:24:33] And I'm like no. The question becomes, which ones do you want to work for? They don't work for you. Your content must be serving the hashtag perfectly, which is why when people use the same 30 hashtags, it becomes less and less effective. Not because your content isn't great. It's because the content isn't pertinent to the hashtags that you're using.

[00:24:54] So I like to describe hashtags as a neon sign that. Particular [00:25:00] people to look at your neon sign. So if you and I were to walk into a crowded subway in New York city, and you were wearing a neon sign that said, hashtag NFL football, and I wore any enzyme that said, hashtag NFL football. And then you sat next to that person.

[00:25:15] And you started talking about the super bowl and all of the stats. And I sat next to a person and started talking about nail Polish, the neon sign, and my conversation and the conversation here in this analogy is your caption. Does it match? Now if you are your, and if your conversation AKA caption is talking about the super bowl and statistics, and then your visuals, maybe you're wearing like a New York jets Jersey, that visual is conveying.

[00:25:42] Now this neon sign matches the visual matches the conversation. I have a higher likelihood to win. But first you were discovered everything checked off now that discoverability could lead to engagement. But if I go in and I'm wearing a neon sign that says, hashtag NFL football, and I'm talking about nail Polish and then [00:26:00] wearing a bright red dress and in a fedora, people are like that.

[00:26:03] Doesn't make actually, how about this? How about I wear the NFL neon hashtag sign and I am talking about nail Polish and I'm wearing a bikini. God knows I will not wear, but you need. If I was, what I'm gonna do is I'm gonna attract attention, but I wouldn't. If I was on the hashtag looking for NFL football, I wouldn't get the engagement that I so desired, which is why it's so important to be thoughtful about the hashtags you're using.

[00:26:26] But it's to break it down into specific categories, using hashtags for less than public. Searches for less than 500,000, I think is going to be better for you. You don't need to use a hashtag with 5 million posts. It's going to be so much harder to get discovered. We like recommending using geographic hashtags, location-based hashtags, photo related hashtags, topic hashtags, and perhaps industry hashtags.

[00:26:49] So having that appropriate mix for what is actually in the photo, I think is going to become a game.

[00:26:54] Hala Taha: Yeah. And I think even technically it makes sense because if you create a post and you have [00:27:00] hashtags that are unrelated to your posts, you're attracting all these people who may see your posts, but they're not going to engage.

[00:27:05] Then your engagement rate is going to tank and nobody's going to see your content because you're putting out a whole big net and then nobody likes your content. And instagram or whatever platform is going to say. I don't want to show that content because nobody's engaging on it. So that is a way that people definitely shoot themselves in the foot.

[00:27:22] So let's talk about captions. You just brought up captions. Copywriting is for me as a marketing agency owner, one of the most. Expensive things to hire for. And the hardest thing to train for copywriting is an art that I feel like is so undervalued and I think is one of the keys to be successful in any aspect of your life.

[00:27:42] So talk to us about your top tips for copywriting, for social media.

[00:27:48] Jasmine Star: I love this question because I can geek out about this. So I firmly believe that your visuals will get you popular and your captions we'll get you profitable. And I have always [00:28:00] defined myself as I fully applaud influencers. I love what they do. I think it's amazing and beautiful.

[00:28:05] I don't aspire to be an influencer and the people that I speak to really want to have a small group of people have a profound effect on their businesses. It goes back to what Dale Carnegie said. Your business will go farther, being genuinely interested in to other people. Then trying to get 200 people interested in you.

[00:28:21] So I have firmly believed that when you are writing captions, number one, that one dream customer, when you can write clearly to his or her desires, his or her pressure points and speak clearly to the solution that your business provides as a value to them. Game over will that post go viral? Will it be repurposed on good reads?

[00:28:39] Will it be repurposed on having to post maybe not, but that's not your concern. So how then do we become strategic? When it comes to writing captions inside of social curator, we created the HIC formula. This is a full-proof way to drive engagement. HIC is an acronym for H hook, I insights and C call to action.

[00:28:58] Now what we often see [00:29:00] people pour out their hearts and bright, this powerful caption, and then nobody responds and people say, why aren't people responding? And when I read the caption, I'm like, oh, you didn't ask for them to respond. You didn't tell them what you wanted to do. So we want to do specifically when it comes to Instagram.

[00:29:13] They've truncated your caption, just to what you can see to the first two lines. It's about a hundred, 120 characters. So we want to make sure that our hook at the beginning of the caption is going to stop somebody, scroll and have them click on the read more. So for every time somebody clicks on the read more, it is an indication to the algorithm that they're interested in content.

[00:29:32] Even if they do not like, and they do not comment. My objective is to inch you closer to pointing to the algorithm that my content is something you want to read. So how then do you hook somebody? Since we're creating this for LinkedIn and I was creating a post on LinkedIn, I would say calling all.

[00:29:48] Create an industry specific title calling all photographers. If I was a brand photographer educator, I'm calling all social media managers, but I'm going to do is I'm going to segment my audience so that their intent is come up because [00:30:00] that particular post is tailored towards them. Or I can say, can I share a GCC.

[00:30:04] Oh, okay. And that's going to click on the read. More we're going to do is we're going to hook and then reel them in. And then what we do with the I, for insights, we're going to share two to three insights that build the know like, and trust factor. Now these insights, aren't just, I like Reese's pieces. And I like going to the movies.

[00:30:19] They're going to be about what you're doing. Does for your followers, but it's going to personalize your approach. So you would absolutely talk about your digital marketing agency and your two to three insights is how you have an onboarding call. You want to make sure it's tailored for them, and you want to remove the stress.

[00:30:33] Those are three insights. Then you get to the C which is called the action. What do you want those people to do? Respond with a quiz, respond to the affirmative, ask a question, ask for suggestions, have them go over and sign up for a newsletter. Sign up for your website, whatever it is you want your call to action to be very good.

[00:30:48] What do you think so that then you can give people an easy way to engage? Oftentimes people aren't engaging because they don't know how you ask a question. They will respond.

[00:30:58] Hala Taha: Yes, I [00:31:00] totally agree. So that's H I C hook insight call to action. Did I get that right?

[00:31:07] Okay, one last question on this social media topic, before we get to our little break and that's about photography because you ever talked to me background, and I noticed that some of your services in your, a Social Curator business is really differentiated from others like photography and stylist services.

[00:31:25] And I thought that was really unique. So I wanted to understand what is your approach with photography and social media? Because I think a lot of people miss that.

[00:31:33] Jasmine Star: So we know that social media specifically, if we're talking about visually driven platforms, Instagram is that in order to get somebody's attention, the visual piece actually matters.

[00:31:43] But what I really want to like dissuade from, and this is different from what I said back in 2016, and in 2015, I used to tell people that your Instagram feed should feel like you were walking through museum. Somebody understood your point of view. It should feel like they were flipping through a magazine because you were the editor.

[00:31:59] And at the [00:32:00] time I stand by, that's what Instagram used to be, but it has since then the complete counter opposite to that. Nobody's going to go your feed now and expect it to be a museum or a magazine. Oftentimes people become so paralyzed. Oh, that the feed isn't pretty anymore. And I'm like, it doesn't matter.

[00:32:15] In fact, there's been a boomerang effect. People want authenticity, vulnerability and professionalism, but not professional in such a curated way that all of a sudden people don't understand. So on the inside of Social Curator every month, it's a subscription. We give social media tools and resources. So I do group coaching.

[00:32:31] We have an action plan. So this one's action plan is going to be how to show up on reels and stories and batch them consistently. And then we have a challenge around that to keep us accountable. But how then do we actually do this? What we provide scripts? We provide photos. If you want like a cover photo, you can go into a gallery of 4,000 images and search for an image that will move you forward.

[00:32:49] So we're on LinkedIn. I believe everybody should have a visually stunning header on LinkedIn. If you do not, you are just losing an opportunity to really showcase what it is you are, who you are and what [00:33:00] it is that you do. So along those lines, it's about connecting the visuals, but actually having a strategy.

[00:33:05] So you don't feel like you're spinning your wheels.

[00:33:07] Hala Taha: This episode of YAP is sponsored by Restream. Are you somebody who is wanting to start a podcast, but you don't know where to start. When somebody tells me that they want to start a podcast, I always recommend that they start with live streaming is a great way to get your feet wet and see if you like this space.

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[00:36:48] Awesome. We are back. Okay. Let's see what questions we have going on here. We've got a lot of people are saying positive things. Let me just scroll through here [00:37:00] to get some questions. Okay.

[00:37:01] From Elizabeth, what is the most important thing a social media manager should be doing?

[00:37:07] Jasmine Star: Oh, Elizabeth. I'm not sure you're gonna like my answer, but I'm going to say it anyway. The most important thing a social media manager could and should be doing is creating content for themselves. It's very often commonly held that a Cobbler's children don't have shoes.

[00:37:21] So back in the day, Cobblers were people who made shoes and their children. It was said because they were so busy with their customers, that their children went barefoot. How often is a social media manager? Are you so busy creating content for other people that you neglect it for yourself and you in the long-term are doing yourself?

[00:37:36] Because I've always maintained. And I firmly believe that people don't know what they want until they see it. And so as a social media manager, if you want your clients to be creating reels, you must be creating reels. You must be able to have pertinent. I was, I just used the word pertinent because somebody said the word pertinent.

[00:37:51] I was like, I'm fancy. Yeah. He must have like pertinent, analytical advice and feedback as to you being a practitioner. Seeing what works and then serve up [00:38:00] to your clients, a short path to getting the success that they want. First thing, the most important thing create your own content.

[00:38:06] Hala Taha: I love that.

[00:38:07] I think that is so true. You've got to build your personal brand because if you ever want to go out on your own, you'll be stuck at ground zero. If you build that up while you're working for somebody else, when you're ready to do your own thing, you've got your built-in audience ready to buy from you right there.

[00:38:21] So I think that is. Excellent advice. I'm just trying to find some other great questions. Oh, this is interesting. Where do you find content when you're light on material?

[00:38:32] Jasmine Star: Oh, like shameless plug, I would go to Social Curator. Like we built Social Curator for that business owner who feels like I just need to be told what it is to do and then streamline it on my own.

[00:38:42] So you have captions that you fill in the blanks for. You have daily action plans. We can mark off and keep track of what you're doing. And now for people who are just like, no, I don't want to be sold tooth. No problem. If you are feeling light on content, you can go to the discover tab on Instagram or go to TikTok and just start looking at [00:39:00] content and ask yourself, how can I make this for my industry?

[00:39:05] Click on what's trending, use a trending song. See what other people are doing. Oh this person did it as an athlete and this person did it as a chef. And this person did as a photographer and I, myself am a dog walker. How can they make this trend for dog walkers and all of a sudden game over you can start contextualizing it's about conceptualizing and recontextualizing for your industry, that your creative juices start going.

[00:39:27] Hala Taha: And we have one more question from Katherine. Who's just rocking with the amazing questions here. I was going to ask you this anyway. So what are your top tips for batching content?

[00:39:37] Jasmine Star: So I am producing three to four reels a week. And I'm posting also on TikTok in the same frequency. And what I tried to do is that all of the content two days out of the month.

[00:39:49] And so I'll set aside five hours every other Friday. And what is so important is to have a plan going in. I know the reels that I want to create. I [00:40:00] also write down the copy for the reason. So it was like, instead of wasting time, be like, oh, what are my three tips for this reel? So everything's laid out, including am I going to do an outfit change?

[00:40:10] Because if I needed to do an alpha change, I need to have a total count for the elephants that I need for that specific time. And so I go in and I have a document that really want to create how long I think it's going to take me to create it. What prompts that I need and the copy for that real sit down, create them in real time, save them as drafts, or just save to the video and then upload when ready.

[00:40:30] Hala Taha: Yeah, I have a question. Are you doing this by yourself? Are you having somebody film you or you just have a stand and you just do it all by yourself.

[00:40:38] Jasmine Star: It's a mix. It depends on what I'm doing for now. I often think of that when I go into a big promotional period and I'm not going to be creating two to three times the amount of content that I'm normally doing, it's much better and much easier to work with a team, but there are times where I create a real entirely own my own.

[00:40:53] Hala Taha: I love that. So let's talk about Instagram growth strategies, because there's lots of debate about this topic. Paid [00:41:00] celebrity outs, buying, meme pages, and then converting them for your business, Instagram engagement pods. There's lots of ways to hack and grow your following really quickly.

[00:41:11] So how do you feel about the strategy is as somebody who definitely I think strives for organic growth, how do you feel about these other strategies that people do? Quickly grow their Instagram.

[00:41:22] Jasmine Star: I don't know how to burn half this audience. Like you say I liked her up until this point, but not anymore.

[00:41:26] I despise them. I hate them. I think that I hate them the same way. A personal fitness trainer hates diet pills. I hate them the way that a doctor would hate steroids. It's like when you're taking steroids, you look really great. But that means you have to be on steroids for the rest of your life, and then your body becomes immune to them.

[00:41:44] I do not believe that a paid shout out is worth it because you don't even know how much of that target audience is going to be your dream customer and how many of them are going to follow. And what actually does that endorsement look like? And how is it a shutout on the [00:42:00] story? Great. You have 24 hours, about two to 3% of that.

[00:42:02] Person's following who may or may not click on your profile. After. So it's on average, two to 3% of your followers are going to see a story within any 24 hour time period. If then that became the case. How many of the two to 3% would actually click on the shout-out to get over to your page? How many of them who go to your page will actually like, and follow?

[00:42:19] And then how many people who like, and follow will actually become a customer? There's so many fiery hoops to jump through that I can think of a far better investment of you spending your money for that shout out as far as converting accounts. From a meme account or an inspirational account into your own.

[00:42:34] Like it takes a lot of work and it's a gamble. And so I just think to myself, if I'm going to take a gamble on growth of a main page or growth from my own, I'd rather gamble on my own page because yes, both of them are a gamble as far as Engagement Pods. I just think it's a little bit. I think it's a little bit unknowing.

[00:42:51] I think it's a little optimistic for a group of people to always comment on each other's accounts. And then think that the algorithm is not going to measure that it's the same four or five people commenting [00:43:00] on the same accounts again and again. And I think that people are wise enough to know that it's the same for people that you always see.

[00:43:05] And I often see that there's a dismantling of engagement pods over time, because not everybody is posting with the same consistency and not everybody is as dedicated and a comment that happens within the first. Let's say six hours is very different than a comment that happens. Two days later, if somebody from the engagement pod was like, I went offline.

[00:43:21] Now I went back. It's not, it doesn't have as much credence. So you have some people carrying the weight of the engaging because other people are doing most of the comments, most of the content creation and all of a sudden there's an inequity that exists and there's resentment and the engagement pod doesn't work.

[00:43:33] And I'm like, y'all are just wasting time and energy. Just create content for your dream customer. And. We'll comment over time, period, the end. And I know that people say that works for you. No. I was the person who heard crickets forever. I was the person who consistently went live every single week on Instagram to an audience of one ish, because somebody would not stay the entire time.

[00:43:53] I am the person who did the thing that I want people to do. And I improve that. It works without being the best brightest, the smartest.

[00:43:59] Hala Taha: [00:44:00] Yeah, I think people get scared because they feel like. Instagram doesn't have any more organic reach. I post something up, it goes straight to the bottom of the feed.

[00:44:08] As soon as I post it up. How about somebody who's has a page. They've been doing it for a while and they just feel like it's stagnant. It's not working. What's your top tip to turbocharge and get them out of sort of Instagram jail in terms of their energy.

[00:44:23] Jasmine Star: First and foremost, it's to accept the reality of the truth, that the algorithm is not a boogeyman and the algorithm is not out to get anybody.

[00:44:31] If you want to look at it this way, the algorithm is the best friend who says your white shorts are too tight and you have spinach in your teeth. That's what the algorithm is. The algorithm will tell you, Hey, your content. And it's nobody's fault, except for you to understand what do your followers want to see?

[00:44:49] And if you're like Jasmine, I don't know. Then what I want you to do is I want you to look at your last 30 posts. They want you to geek out with me. If you were really dedicated to getting out of a rut, look at your [00:45:00] last 30 posts and write down how many comments and how many likes you got. And if any chance you could see how many people saved it now of the 30 points.

[00:45:11] Whatever three posts rise to the top. Do this post all over again, not the exact same caption, but if it was a photo of you jumping into a lake, get on a bathing suit, go jump in the lake. And that caption was about freedom in your business. Another caption about freedom in your business. If another one was you and your dog, and talk about your workout routine, find another way to shoot you and your dog, your work routine, and talk about how working out empowers you to become a better business owner.

[00:45:34] If it's you eating a scoop of chocolate ice cream, talk about finding another way to get a scoop of chocolate ice cream. Share your favorite recipe and talk about how chocolate ice cream reminds you of your grandfather, who was. And then who is the beginning of your business stream? Find a way to hack what you've already done without sitting in the perpetual state of unknowing.

[00:45:51] Try those. See what happens if you've got similar results, do it again. That's it. That's it.

[00:45:56] Hala Taha: I think that's right in your experience, would you say [00:46:00] that it's easier to resurrect. Dead or poor engagement account than start from scratch. If you had a page, let's say you have 2000 followers, you're not really active.

[00:46:09] It's a dead account. Are you better off starting from scratch or trying to resurrect that account?

[00:46:14] Jasmine Star: Oh, I love this question. We're going to totally geek out. My answer is different in two situations. If that account let's just say you sell hairpieces and you had an account that. Did that kind of went stagnant and you haven't used it for awhile and you want to revive that account to continuously sell hairpieces.

[00:46:31] You're better off with that account than starting from scratch. If you had an account for selling hairpieces that went stagnant and now we want to sell down food, do not revive that account because the audiences aren't there. Now, if we're talking to that mean audience of people who were selling hair spreadsheets or whatever the case may be, I would just get down and dirty.

[00:46:46] I would spend as much time every single day sending a direct message to us. Of those followers as I could. And I am not selling, I am not pitching. I'm just like, Hey, I'm reviving this account. I just want to say, thanks for sticking around with me. What kind of content do you want to see? [00:47:00] Anything that's going to engage them back in DMS because anytime somebody sends you a DM, anytime somebody votes or use a slider.

[00:47:07] Story. It's indicating to the algorithm that they're interested. It is vital, no way, shape or reason why, when you DM somebody, their stories show up earlier in your feed that their recent posts are showing back in your feet. Why it's indicating to the algorithm that person is interested in. You guys have a connection.

[00:47:21] That's a hundred percent what I would do to just get real down and dirty and revive a page.

[00:47:25] Hala Taha: I love that advice. Okay. So I'm the podcast, princess, and you, in my opinion, you are the Instagram princess. So I'm going to be a little selfish because I don't have reels. I don't have access to reel. So I'd love to hear your I don't know if I'm shadow banned is shadow banning, actually a thing I've heard it's fake.

[00:47:43] It's not fake. I'd love your perspective on somebody who doesn't have a key feature. Everybody talks about reels are the way to grow on Instagram and I don't have it. So any advice there have you heard of this before?

[00:47:55] Jasmine Star: Definitely heard of certain accounts, not getting reels. I don't have a reason or even no.

[00:47:59] [00:48:00] Why now? I do know that certain areas of the world don't have reels for governmental considerations. So there's that now, have you tried switching over to like a creator account?

[00:48:10] Hala Taha: Yeah. I've tried switching over to creator. I've tried shutting every, like kicking all my team out and closing it out and everybody deleting their apps for 48 hours.

[00:48:19] I've tried all these different things, but I seem to never online. I don't know. I think, yeah. My producer saying yes.

[00:48:28] Jasmine Star: Oh, so you have a business account. Yeah. A lot of like business accounts is that you can do a real, but you're very limited on the music that you can use. But if, and if you have a business account, it shouldn't matter that so many people are getting into your account because it's denoted as a business account is very similar to a Facebook page.

[00:48:43] There's multiple goals, but I have a personal account on Instagram and I don't want anybody going to that because I do think it would be. Again, this is pure speculation. This is me wearing a tinfoil hat nobody's ever told me this.

[00:48:54] Hala Taha: So you're the only person who goes onto your Instagram only person.

[00:48:59] Jasmine Star: Yes, [00:49:00] I am responding to DMS. I write my own content. I upload my own reels like the whole night, because I know it's a personal account and I believe, listen, Instagram ain't messing around. Instagram is all knowing and all watching. I do not mess with that trash. So there is that as far as. What was the main question though?

[00:49:15] Hala Taha: Just how do you know how I can get rails? I'm like dying for.

[00:49:21] Jasmine Star: One thing that I wanted to say about shadow BME. I know that it was really prevalent. And there was a time where Instagram did not make a statement about it, but Instagram has since come out and say, That does not exist so I can choose to believe Instagram at third. And they stand to lose a lot.

[00:49:39] If for some reason somebody was able to prove them wrong, or I think continuously live in like it's me. They did something to me. I'm just choosing to believe that it's not really a thing. And I'm just going to continue to move on and continue to create content.

[00:49:52] Hala Taha: I love that, Jasmine. I know we're up on time here.

[00:49:55] I do want to thank you so much for your amazing time. The last question I ask all my [00:50:00] guests is what is your secret to profiting in life?

[00:50:04] Jasmine Star: Giving more than you get .

[00:50:06] Hala Taha: Love that. And where can our listeners go to learn more about you and everything that you do?

[00:50:11] Jasmine Star: I'm on all forms of social media at Jasmine Star, and you can find us at socialcurator.com.

[00:50:16] Hala Taha: Amazing. I'm going to stick all your links in the show notes, Jasmine. It was such a pleasure. Thank you so much for your time. And I hope we collaborate again, and I hope you have a wonderful day.

[00:50:25] Jasmine Star: I can't wait. Thank you. You're fricking brilliant. Seriously. I love this job.

[00:50:28] Hala Taha: Thank you.

[00:50:30] Thanks for listening to Young And Profiting Podcast. If you haven't yet, make sure you subscribe to this podcast. So you always know when we drop our latest episode, it was so much fun doing this live with Jasmine star. She is somebody that I've looked up to for a long time in the podcast and social media space. And so it was an honor to have her on the show to close out this episode.

[00:50:51] I want to recap a key learning and that's how to right. Scroll, stopping captions. This is something that is so underrated. I think copywriting [00:51:00] is one of the best skills that you can have in life, not just for social media, but for life in general. I think it's an amazing skill. I personally grew my LinkedIn following at first, just by text posts.

[00:51:12] I only wrote text posts. I never posted images or videos for about a year. And over 50,000 followers on LinkedIn, just writing captions. And now I have over 112,000 followers and I do plenty of photos and videos and all different things. But at first I just wrote captivating captions, and I know it is so important in terms of connecting with your audience and building an engaged audience.

[00:51:37] So that's why I want to focus on this for the outro of this podcast. So Jasmine talked about her, H I C method. I personally love this. Super easy to remember. And I think it's an excellent formula for beginners. HIC stands for hook ,insights and call to action hook is using the right words at the beginning of a caption to entice your audience to read more.

[00:51:59] It's [00:52:00] always great. When this is emotional, when this is getting people curious about what you're going to say, when there's pain involved, that's what you want to get across in your hook. So some examples are, can I share a secret with you? Can I ask you a juicy question, calling all fill in the blank. So calling all makeup lovers, calling all home buyers, or guess what I just learned, or you'll never believe what I'm about to confess all of these hooks, get you entice.

[00:52:24] They get you wanting to learn more and they. To continue reading that is the purpose of the hook. Next is insights. This is the I, and the HIC method. This is where you serve your audience with what they need to hear. This is where you can put a helpful tutorial or the why behind what you do or motivation to tackle the day insights is the educational portion of your post.

[00:52:48] Every single post that you put on social media should have meaning people should learn something new when they read your post. It should be value driven. Content that does poorly on social [00:53:00] media usually has no major takeaway. You want people to feel like they learn something new after they read your post.

[00:53:06] So that's what the insight portion is about. And lastly, call to action. This is when you ask an engaging question, you invite your audience to comment, to send a direct message to the post. So some examples include double tap. If you agree. Have questions fire away or DM me to learn more or drop an emoji below in the comments.

[00:53:26] If you agree, or tag a friend who inspires you, there's so many ways that you can end your posts in a way that get people wanting to engage. And you have to ask, don't be afraid to ask that is going to increase your engagement rate so much. If you just ask people to do what you want them to do at the end of the post.

[00:53:44] So remember having a great photo. Is it enough to get meaningful engagement? It might entice somebody to hit the like button, but if you want them to take time to leave a comment, you've got to put a little bit more effort into the post. If you enjoyed this episode and you want to learn more about branding and marketing, go [00:54:00] check out.

[00:54:00] Number 88, Build A Community with LinkedIn influencers Shanee Moret. Here's a clip from that episode. When it comes to your LinkedIn, like you talk a lot about like HR stories and things like that. Are those, like your stories, are those stories that you like find, how do you decide what to post?

[00:54:17] Shanee Moret: So like the ones that I say are mine.

[00:54:20] I just can't like, some people are not going to tell me, allow me to share their names. Other people like that. Probably hundreds of messages a week with people being like, Hey, can you please show this story on my behalf? Obviously they don't want to be tagged because they're going to get fired or whatever, but yeah, I could have a whole blog with like people being like, Hey, Shanee, this happened to me. I work today. Can you please share this story? Or Hey, I was shut down. For the fourth time for my dream job. And they'll like, it they'll get into really what happened.

[00:54:52] Hala Taha: It's interesting. And so what I guess the moral of the story that I want to tell here is that.

[00:54:57] You actually don't need to have your [00:55:00] own interesting stories. If you want to be a content creators, especially on social media and things like that, you can find other people's stories and people will relate to them. And you can put your own perspective on that story or your call to action or whatever, like points that you want to point.

[00:55:16] But it's that story that gets people talking and connecting and sharing. Like people love to hear a good story.

[00:55:22] And as always, I want to end this show with a shout out to a recent Apple Podcast, reviewer and Young And Profiting listener. And this week, shout out, goes to AA Federico. He says a must add to weekly personal growth.

[00:55:36] I'm a new listener to the show. And I recently started my own business, opening up a restaurant in Tampa, Florida. It's a small franchise and it doesn't matter how much experience you have. You need to find ways to keep learning and educating yourself. Thank you Hala for bringing on such fantastic guests and a great job with the show layout and flow.

[00:55:56] I've taken advantage of this. Connected with several of [00:56:00] your guests and it's supported me tremendously over the past few months. I am super happy to hear that you've been enjoying the show and that you've been able to connect with some of my amazing guests. And if you guys are out there listening to Young And Profiting Podcasts, if you found value in today's show, make sure that you take the time to drop us a five-star review on Apple Podcasts.

[00:56:22] And maybe you'll hear me shouting you. On the next Young And Profiting episode, giving us a review is a free and effective way to support the show. It is the number one way to thank me for all our hard work on Young And Profiting Podcast. As always, you guys can find me on social media among LinkedIn, you can search for my name it's Hala Taha or Instagram @yapwithhala.

[00:56:44] I love to hear that you're listening. So don't be afraid to DM me. Shoot me a DM. Give me feedback. Tell me what you like. Tell me what you don't like. Talk about your favorite episode. Talk about your least favorite episode. I love to hear from my listeners and better yet, show me that you [00:57:00] listened all the way to the end of this show.

[00:57:01] Take a screenshot of your app right now, and then upload it to your Instagram story. Tag me at yap with Hala on Instagram, and I will reshare it to my story and then DM me afterwards. Let's have a conversation. You can find me on LinkedIn search for my name it's Hala Taha, big thanks to my YAP team as always.

[00:57:19] This is Hala signing off.