Hala Taha: [00:00:00] [00:01:00] Young and profits massive. Success doesn't come from playing it safe. It comes from thinking 10 x bigger and taking 10 x action. Today I'm sitting down with the incredible Grant Cardone Billionaire, CEO of Cardone Enterprises and Cardone Capital, and the sales and real estate legend behind the 10 X Movement.

Grant is back on YAP for round two, and this time we're diving into what really matters. The mindset shifts that separate winners from everyone else. His sales techniques that can close any deal and how Grant leveraged his personal brand to build a billion dollar empire. This episode is your motivation to stop thinking small and start scaling big and YouTube Gang.

I'd love to hear your comments below. What is one area of your life you're ready to 10 x today? And if you like what you hear, make sure you hit that subscribe button so you don't miss [00:02:00] out on episodes like this. Grant, 

 welcome back. I interviewed you a year and a half ago and that conversation was awesome. It was a super highly downloaded episode, and we really went into real estate. We talked about your super inspiring come up story. We talked about the economy, and so today I wanna keep it super fresh. Just dive right in. So are you ready to go, grant? 

Grant Cardone: I'm always ready. I stay ready. 

Hala Taha: I know you stay ready. So first, let's just warm our audience up and talk about 10 x because I really wanna get into mindset for the start of this conversation. So 10 X has really become part of the language of entrepreneurship.

Everybody is like, that's 10 x, this let's 10 x that. We always talk about it, but you're really the one who. Started this whole movement. So in your own words, what is 10 x and how do you feel like people get it right and people get it wrong when they're just using it all the time? 

Grant Cardone: Yeah. Well that's a great question.

Nobody's ever asked me that, but 10 x is basically an arbitrary [00:03:00] concept based on where to set a target or a goal. And the premise is that people underestimate what they can do. I think most people agreed that they underestimate, but I've been with some. Extremely successful people, many, many times, hundreds of times more financially successful, at least with their company and the size of their companies than I am.

And I always ask 'em that question, did you underestimate where you could go? They're like, oh yeah, 100%. I said, if you were starting over again, would the goals be bigger? And they're like, yeah, 10 x bigger. I hear that literally. And they're like, oh, I just said 10 x. But some of 'em are like a hundred x, a thousand x.

So the premise was. When you're setting targets, typically somebody's setting goals or targets. When they're not satisfied in life, why else would you set a target? And so you're like, okay, where do I want to go? You're not satisfied with where you are, and then you're gonna base your destination. That target on how much weight you can lift now, or how well you can [00:04:00] ride now, or whatever your existing skillset is.

You're gonna base where you can go based on what you have available to you. To imagine with, that's your assets, your deficits, the money you have, the friends, the connections, et cetera. So you're probably gonna limit how far you could go. So the 10 x concept is you basically, 

 take whatever your target is and just simply multiply times 10. 

Hala Taha: It's a ridiculous thing, right? Like, oh, I want $10 billion. Okay, well if you want 10, which is probably ridiculous, once, don't you just multiply times 10, make it a hundred. Then create your plan. Now, where people get it really wrong is where they're like, oh, 10 X isn't real, and how can you 10 x?

Grant Cardone: Well, you can't. I never said you could. In fact, I have said many, many times in many interviews, I have never 10 X any of my goals. I've never actually accomplished any target that I ever had because by the time I moved from one x to two x to four x to six x, somewhere along [00:05:00] there. I'm gonna move the goal again anyway, so I never actually get the 10 x. I've achieved everything I wrote in that book, the 10 X Rule. But before I achieved it, I had already moved the bar again. 

Hala Taha: Let's talk about that for a second, because I've interviewed Benjamin Hardy a bunch of times, and he talks about this concept of the gap in the gain. And one of the things he says about entrepreneurship is it's really tough because you're always moving the goalpost, and because of that you're always in the gap and you might feel bad and.

Be discouraged because you're never where you wanna be because the goalpost is always moving. But if you're looking back at your progress, you can be in a better mindset. So how do you stay motivated if you've never achieving your 10 x goals? 

Grant Cardone: Yeah, because, and I agree with that about the gap, but the gap is where it's the struggle, it's the hustle, it's the achievement, it's the discovery, it's the curiosity about what lies at the next place as opposed to I'm satisfied with where I'm at.

I know this guy that was [00:06:00] with a Fortune 100 company, very successful. He ran T-Mobile actually, and me and John used to have these just crazy arguments. He had retired and I said, John, you need to go back and get a job. You're in the gap, but with no place to go. You're in the Middle Valley and you're trying to make sense of the valley, and you're trying to somehow relive what you did and nobody can.

The past is the past. No matter how good the past is or how bad it is, it's the past and it's never gonna make you feel better. You could have had a yacht and had a plane, and had a marriage and had the kids, but the discovery and the curiosity and the real happiness is in the next thing. It's not in the thing you've accomplished.

How do you become happy and not always? Reaching for more. You know, I don't know. I don't have the answer to that. Happy's not a thing I'm looking for though. I'm looking for the potential, the seeking [00:07:00] the searching. That's what I'm interested in. So I'm not interested in the lazy boy or the hammock. 

And talk about what I did and how great I was. But I am interested in discovering how great I can be. 

Hala Taha: 

Grant Cardone: If I can be. 

Hala Taha: And part of that I think is really. Passion, obsession. And you talk about this concept of feeding the beast. You know he saying you gotta feed the beast. So talk to us about that. 

Grant Cardone: Well, the beast is not always the good thing.

Whatever you guys think The beast is typically the beast is a dark character. I think it would probably be more male than female. It had the potential to be angry, to destroy things, to conquer. To be nasty, to be filthy, to be dirty, like everybody wants this success thing without all the sweat and the blood and the tears, and it's not coming.

At least it didn't come to me like that. It's very difficult. My life has been extremely difficult even today, regardless of what plane I'm flying on. Bro. It's like you gotta unleash the [00:08:00] beast. I was telling my daughter yesterday, I said, look, I need you on the phone. And she's 16 and she's like, that's the part of the job I hate.

She wants to work with me. She's like, I don't like that part. I said, Hey bro, you have to learn how to do stuff you don't like. And when you're in a fight or an argument, you know, the guy brought up just a few minutes ago, we ended up in this nasty battle. Rather than resisting it, I leaned into it. I said, embrace the beast.

Embrace the problem. You have to lean into the situation and see if people could just learn how to enjoy the taste of struggle. And then you'll end up equipping yourself with a superpower that most people, they'll never, ever even consider trying to learn about it. And the only way to learn this, you can't read about it, you can't download it from chat, GPT.

The only way to learn that part of yourself is to really become aware of yourself and spend time with it. 

Hala Taha: That reminds me of a quote from Elon Musk. He says, entrepreneurship is like staring into the abyss [00:09:00] and chewing glass. You don't wanna chew glass and you also don't know what's gonna happen next, but you gotta chew glass.

 So that you could keep going. And sometimes entrepreneurship is not just the fun stuff. You gotta do the hard stuff. 

Grant Cardone: It's not all looking good in hair and makeup. 

Hala Taha: Yeah, so a lot of my listeners are in their early thirties. And looking back at your thirties mindset wise, what would you be telling yourself in terms of what are you doing right? What are you doing wrong? And thinking about everybody tuning in right now, 

Grant Cardone: I made so many mistakes in my thirties. I was chasing women around all over the country. That was the mistake. I had nothing to offer 'em. I really thought another person was gonna somehow fill me up and make me satisfied. And number two, I was thinking so small the whole time.

 you know, if you could take me today and reverse be 37 years a man, it would be so different. My whole world would be different. I bought a house when I was 28. I [00:10:00] wouldn't have done that. My whole life would be different. If I had a different mindset, I would've hung around different people.

I would've lived in a different place. I would've moved to New York City.I would've got around big flows of money. I would not have done what I was doing. I would not have done what I was good at. I would've done what had the biggest, most giant payoff. That's if I was 30.

If I was 20, I wouldn't have gone to college and I wouldn't have used any drugs. 

Hala Taha: 

Grant Cardone: So I have many, many regrets. Frank Sinatra said he only had a few. I have many, many regrets. 

Hala Taha: Grant, I think you're worth like $600 million. How much better do you think you could have be? 

Grant Cardone: You cut me by a third by the way you cut me.

Hala Taha: Oh really? How are you a billionaire yet? 

Grant Cardone: Oh yeah. More than that. 

 The internet never keeps up with a person's 

Hala Taha: I know. I mean, it's a dangerous thing for me to even like throw out there. Yeah. 

Grant Cardone: But anyway, nobody can actually know what somebody's net worth is without knowing what their assets are. So 

I'd be worth $18 billion today. I'd be worth 10 times what I'm worth today. I'd be worth at least 18, maybe 50 billion because [00:11:00] I would've done so many things different. You know, in my thirties, all I was doing was working for income. I was working for money. I was trying to get a paycheck.

I was in the wrong job. I owned my own business. It was the wrong business. It was making money. It was making a couple million bucks a year, but it was the wrong business. It was not an actionable business. It was not scalable. But I was making $2 million a year. I'm like, oh my God. I didn't know anybody that made that much money.

Hala Taha: 

Grant Cardone: But it was the wrong business. I should have been in New York trading stocks. I'd probably run JP Morgan right now. 

Hala Taha: But don't you feel like it was those experiences that helped you become who? No. Okay. So interesting. 

Grant Cardone: Bullshit. It's a bullshit story. I was a drug addict for 10 years and everybody's like, oh yeah, that made you who you are. No, it didn't. That was a deep departed from the path of who I watched. Okay. These mistakes that people make. Does not make you who you are. You were a person before you made the mistakes. And it basically was an exit off of who I am and it derailed me and you shouldn't make sense of nonsense because that was nonsense.

And [00:12:00] the bad choices I made when I was a kid. Those were poor choices when I was 30 and I chose to live in Houston, Texas 'cause I was comfortable, I should not have lived there. I should have moved to places where there was opportunity. I just didn't know. I mean, I'm not employing it all on me. I just didn't have access to like.

I mean, I can't even say that though because I could read the Wall Street Journal. Nobody from Lake Charles, Louisiana was in the Wall Street Journal. I could have been studying those people. Then what did they do? Where did they live? Where did they go? What are their jobs? But I wasn't studying that.

Fortunately today with social media and guys like you doing what you do, if you wanna make a big score, study other people that have made a big score, go do what they do. Go where they are, go get as close as you can to that action. Those are things I would do different today. 

Hala Taha: Such good advice. I feel like there was so much in there.

So I actually interviewed your business partner, Brandon Dawson, a couple weeks ago and he's really awesome. So I love your partnership that you guys have together. 

Grant Cardone: Brandon is a very smart guy. Smart. He's much smarter than I. 

Hala Taha: So smart. He's so smart. I was [00:13:00] so impressed by him when he came on the show. It was the first time he came on.

Grant Cardone: I always tell him that. I say, Brandon, you're, you're much smarter than I am. But don't confuse intelligence with the outcome. 

Hala Taha: Yeah, you are both super, super smart and have different talents that really compliment each other. So he talks a bit about confidence, like how confidence can multiply your success.

When I think of confidence, you are one of the first people that pop into my mind and entrepreneurs. They really need to be confident, right? Confidence is really what gets you the sale, in my opinion. Confidence helps you motivate a team. There's so many reasons why we've gotta be confident. So what do you think makes you confident and what can people learn about that?

Grant Cardone: You know, I do things that I'm scared of and that's how you build confidence. You can't become confident reading or listening to an audio book or going to a workshop. There is only one way you gotta meet the devil. You gotta fight it out with him and you gotta realize that you won the fight or that you lost the fight.

It doesn't really [00:14:00] matter whether you win or lose. I mean it does, but it's better to win. But if you get in a fight, I remember I was a kid and I was being intimidated by these kids at school. I was probably 14, 15 years old, and I kept trying to dodge it, man. I kept trying to get away from it. I just kept defeating any confidence I had.

And one day I was going to school, I said, I'm gonna get in a fight again today. I was gonna get beat up basically. I changed my shirt 'cause I didn't wanna mess up my new shirt. We got one new shirt, school season and I didn't wanna mess it up, changed it went there and I fought for my life that day and I got my ass whooped.

But my confidence built because I walked away from that fight saying okay, he didn't kill me and he's not gonna f with me anymore. And nobody did by the way. 'cause I was gonna fight till the end. So that's what I would tell people, man, whatever it is you don't want to do, do it and do it as fast as you possibly can and get it over with, and you're gonna live through it and you're gonna build confidence.

Then if you can do it a second time and a third time, you're gonna get better [00:15:00] at it. And if you don't quit, you're gonna start winning. At the end of the day, winning is the confidence. It's not just the doing you have to do and win. So otherwise you're stupid. Like why are you gonna keep getting in fights and you can't win?

You gotta find something you can win at. And even if they're little, tiny wins, get a tiny win. And then a bigger win. And then a bigger win until you cont content extra wins. 

Hala Taha: So something that I've noticed is that you seem to be aging backwards. You look incredible, and I know that you're really into health and you've got 10 X health.

Grant Cardone: Yeah, right here. Got it. Right next to me right now. 

Hala Taha: Yep. Talk to us about 10 X Health. I know it's like a new thing or newer thing that you're doing, and just curious in terms of what are you doing for your health. That's a huge part of confidence. Your physical appearance. Tell us about that. 

Grant Cardone: Yeah. I think that is too, by the way, how, how somebody looks and how they feel is very, very important to the confidence that you have.

And if your body's hurting, you're gonna have a tension on your body and that you're [00:16:00] breaking down. I mean, you're being reminded whether it's a headache you have or knees that hurt or back or whatever the problem is, by the way, I have more pain problems in my twenties and thirties than I do today at 67.

You don't have to age and hurt, and you don't have to age and look old. You're gonna look older. But 10 X Health is the company. We bought this company about five years ago. It was actually just out of COVID. I think COVID woke up the whole world that the medical community maybe doesn't want us to know everything there is to know about what we can do, take care of ourselves.

I've never trusted these people with medicines. I'm on none. I have zero medicines then I'm on today. Our kids have not been vaccinated. I guess I had some kind of vaccine when I was a kid. I wouldn't do that again. I think that whole COVID thing and the mandating of the vaccines really woke people up.

And then we bought a company called Streamline, I think was the name of it. It had about 60 customers and we got into the business of [00:17:00] providing people with alternative solutions, red light therapy beds, electronic mats, hydro waters. We have partnerships in 38 countries now with 10 X health system, about 260,000 customers on our genetic test and supplements.

I don't sell these products, I use these products. So it's exactly what I use to take care of myself, get my blood checked four times a year, and I do whatever I can to make sure that I have the energy and the focus and as pain-free possible as I can be. So I can create and contribute to both my life, my kids, my wife, and we can have a great life together.

And I can also give to my, uh, customers. 

Hala Taha: How do you think about age in 2025? I feel like we're getting into this place in the world where chronic logical age is gonna become less and less relevant. I go out and I see you can't tell the difference between 20 and 40 year olds anymore. 

Grant Cardone: I mean, I don't know [00:18:00] what's gonna happen. You need bones, then you need muscle. You have to have 'em. If you don't take care of your bones and your muscles, you're gonna have problems. Then you gotta take care of your diet.

Everybody knows that our food system's completely contaminated. You can go to France and watch people smoking cigarettes and drinking all day, and they still look better than we do. And they're outliving us, by the way. So it's not the cigarettes and it's not the alcohol. It's the food. 

I mean, I don't know what changes. I know that I'm gonna probably be working until I can't work. 

Hala Taha: And when I can't work, I'm gonna be doing deals. 'cause I like doing deals. My career has lasted 52 years. I've been doing business deals since I was 25 years old. And I'll be able to do 'em for as long as I can think clearly and make a good decision.

Okay, so let's talk about decisions. That was actually some of the questions that I was going to go over. talk to us about how you make decisions. Are you somebody who's more like data-driven?

Are you following your gut? Are you trying to like pull your team? How do you make your decisions for your [00:19:00] business? 

Grant Cardone: I intuitively know what I want to do. There's certain things that. I'm going through probably the biggest decision I've ever made in my life here. It will happen in the next 90 days. I was just on the phone with the bankers today and six different banks and two super successful guys are all saying, go this way.

And I'm inclined to say that's not the way for me. Now I gotta be very careful 'cause this is a bunch of seriously intelligent people, but there's things they don't know about me, my brand, my purpose. My gifts and the things that I am super, super passionate about, making go right and the confidence I have in myself to make it go right despite what these institutions are telling me is the right way to do it.

But I've done this in legal matters, litigation issues, starting a business. Me and Brandon are completely different decision maker types. When I find a piece of real estate that I love, I know I'm buying it. Now it's, I gotta make sense of the numbers. So I gotta bang the [00:20:00] seller until I can make sense of the numbers.

I'm not gonna do anything stupid. But once I lock in, I want this, now it's, I figure out, okay, how do I make this work? I'm not a reckless person, but I can move extremely fast at making decisions, I mean very, very fast, like almost instantly. Then it's okay, make it work now that you made a decision. So it's almost two separate conversations.

I see a lot of people make decisions, they take a long time to make the decision, and Vince still don't make it work. Some of the best decisions I've made have been instant with no due diligence, but I must have had some data that is the due diligence. I know something, I know something about something.

One day I was in a car and I was thought about this person, and I'm like, I need to call this person right now. And I did. I trust myself that if I get a signal, I'm calling. I don't know why I'm calling him. I don't know what I'm talking about. I don't know why I'm gonna be there. I called him and boom, something happened.

Something magical happened. You gotta trust yourself. I think you're really talking about trust here [00:21:00] and those people that need the most data probably have the least amount of trust in themselves. 

Hala Taha: Lemme just add one other thing to that, 'cause I know you help a lot of salespeople, you guys, when you're buying something, it is very important to learn how to buy fast.

Grant Cardone: Because if you're a seller, if you're trying to sell your goods and services, if you buy slow, you'll sell slow. You sell the way you buy. I was with a executive. We were looking at hiring this guy in our company and we went to dinner. He looked at the menu. I sat down, I said, what's the best thing here? Guy said, I'll get the T-bone.

I said, ah, what's second to the T-bone? Get the ribeye. I said, great. Send me the ribeye. Medium rare. Took 30 seconds to order. This guy's still reading. I said, bro, how much time you need? He's like, well, I, I just, I wanna see. I said, you knew we were coming to this restaurant. You knew it was a steak restaurant.

You've been here before, by the way, you recommended it. You got here, you sat down, you've looked at the menu and you still don't know what you want. I've never been here and I've already ordered, so we didn't [00:22:00] hire him as an executive, by the way. 'cause he can't make a decision. 

Hala Taha: Yeah, you gotta move fast and it's okay if you make mistakes, but sometimes moving slow is a mistake in itself.

Grant Cardone: Yeah. And if you ask everybody else what you should eat, you're never gonna be sure about anything. 

Hala Taha: That's so good. So let's talk about sales for a bit, because I feel like one of the things that you're extremely good at is closing sales in general. And so you've been selling since you were 25. I wanna warm up with a question personally. What's the hardest thing you ever had to sell? 

Grant Cardone: Probably my wife, because she didn't want anything to do with me. I mean, I've had a lot of hard sales, the hardest thing I've ever had to sell. Physical product. Everything was hard to sell. I mean, there's no easy sales, right? Because if it's an easy sale, then everybody's gonna buy it, and you don't have anything left to sell, and then you have to go sell something else.

So I don't know that there's an easy sale because again, by the time it's easy, it's gone. So then you [00:23:00] gotta sell something else. So yeah, I mean, I've sold shoes, I've sold clothes, I've sold fish. I've sold accounting services. I sold businesses, real estate rent here, selling people on a TV show. I have not been successful selling a TV show.

Hala Taha: I was talking to, uh, this guy, he's the host of BiggerPockets. It's some really big show. His name's Scott, so it's BiggerPockets money. He was the CEO of BiggerPockets for a while, and he was asking me what do I do for a personal investment? And my answer was sales. I was like, I just grow my business. I just invest in myself.

I have stocks and stuff, but I don't really pay that much attention to it. I'm just way more about how do I expand my business? How do I get more customers? And to me, I would just rather make money than save a dollar. What are your thoughts about that? 

Grant Cardone: Well, I think you're focused on income, right? 

Hala Taha: Yeah.

Grant Cardone: You're investing in you. The best investment anybody can make is in themselves. Nobody could [00:24:00] depreciate it. It can't be taxed. When you get two times better or 10 times better, the government can't steal you away. That is the best investment in the world, way better than a stock. He probably didn't understand it, but I understand what you're saying completely.

There's no piece of real estate anywhere in the world, or no crypto. That's. More valuable than you are. You are the most limited, unique, scarce individual on the planet, so there'll never be another one of you. So why not invest in you? So I like that. But saving money, saving money's impossible. People shouldn't even think about saving money.

You can't save money. You leave it at the bank and they reinvest it, but they're not even saving it. So, yeah, I think there's three things people should invest in. One is themself. And in the beginning, you should just keep dropping quarters or dollars into yourself until something happens to where more money's coming in.

More money should come in from the investments you made in yourself. If not, you're going to the wrong thing or [00:25:00] studying the wrong thing. And then the second thing you should invest in is whatever your brand is, your company that's different than you, the individual, I think your products, your inventory, et cetera.

And the third thing would be pick one thing. And that would be that thing you diversify from yourself and there would only be one other thing that you would invest in until you're wealthy, and then you might diversify, but not until you're wealthy. 

Hala Taha: Let's do a little game called Cardone Close.

So I'm gonna say a line like somebody gave you an objection.and then you say how you would respond to it. 

Grant Cardone: Okay. 

Hala Taha: It's too expensive right now. 

Grant Cardone: Well, of course it is. I mean, that's why you came here. I mean, everybody knows this is too expensive. Tell me the truth. Let's say it's a watch.

It's this watch right here, okay? Mm-hmm. You looked at the watch. The watch is $58,000. You knew this when you saw it in the magazine, when that it was $58,000 and you still came to look at it, but let me show you what's really expensive and then I'm gonna show them. I watch that's probably 10 [00:26:00] times that price at five 80 and something in between at 1 25. Then I'm gonna congratulate 'em for having such great taste in watches and ask them Visa, MasterCard, or American Express. 

Hala Taha: And why compliment them like that? 

Grant Cardone: Well, because they knew it was expensive. You walk into a Chanel store, oh my God, it's so expensive. I know I'm with you. You're lucky that we even have one available.

I'm not gonna negate the fact that it's expensive. If it's expensive, it's expensive, and you should say so. So some people will only buy expensive things. By the way, I can show you something cheaper. I just didn't think that that's what you were interested in. 

Hala Taha: Love that. Okay. I need to talk to my spouse.

Grant Cardone: Great. And I'm sure if you're like me, you talked to your spouse about everything, right? So he would then know that you're here right now. You would've talked to him this morning and said, I'm going to see Grant today at the BMW store, and I'm gonna look at a seven series. If you guys talk about everything, you talk to him before you came here.

This is not a [00:27:00] surprise unless you don't talk to him about everything. Which one is it? No, no, we've been talking about, okay, good. So when you go back tonight and talk to him about the car, what are you gonna tell him? You're gonna tell him the price. You're gonna tell him the payment. You're gonna tell him what it looks like.

Probably gonna show him a picture. And what's he gonna say? Let's say he says, you're not answering any questions, by the way. I don't need you to. These are all rhetorical. I'm having the conversation as you and me. Okay, so let's just say he says you can't do it, holla, no, it's the wrong color, the wrong price, the wrong payment, whatever. You can't do it. What are you gonna say to him? 

Hala Taha: I can make my own decisions. I want this car 

Grant Cardone: good. See, what I'm doing is I'm flushing the objection out that he's gonna have, or I'm gonna find out that it's not even real. Mm. In fact, you're probably gonna say, look, I'm gonna buy the car anyway and maybe I get closer to closing a deal.

Hala Taha: Okay. It sounds good, but I just need to think about it more. 

Grant Cardone: Good. Great. How much time would you think would be long enough for you to think about it? 

Hala Taha: Just, you know, a week or [00:28:00] so. 

Grant Cardone: Good. Good. And a week or so, let's just pretend, let's play a little game here, A week or so from now, are you gonna be thinking about the price, the payments, the product, how you're gonna pay for it? What are you gonna be thinking about? 

Hala Taha: I gotta evaluate everything. 

Grant Cardone: Good, good. So if you were to make that decision right now, what would you say about the price? 

Hala Taha: It's a little high. 

Grant Cardone: It is. It is. I agree with you. I agree with you. It's a little high. Okay. But would that keep you from buying it? 

Hala Taha: I can afford it. It's just a lot. 

Grant Cardone: Okay, good. I understand. What about the payments? Let's assume there's payments on this. 

Hala Taha: I could make the payments. 

Grant Cardone: The payments are good, so I'm gonna check off. It's a little high, but you could do it. And the payments, and we're a week and a half from now, so it's not even something you're doing right now.

Okay. The product itself, does it solve your problems? 

Hala Taha: Yeah. 

Grant Cardone: Okay. You're certain it solves every problem. You're concerned about? 

Hala Taha: Well, that's what I need to think about. 

Grant Cardone: Okay. Well, what other problem would you like it to solve for you that you're not sure about? 

Hala Taha: I feel like I might outgrow it. 

Grant Cardone: Okay, so you need more [00:29:00] than one of these. 

Hala Taha: So really this isn't about too high or the payments or the product. It's really about. You need?

Grant Cardone: What if you had 10? Would that be enough? We might have an opportunity right here to find out that we're underselling this person, by the way, I'll tell you a story about, I've never done this, by the way. I love this. We should do a show like this. 

Hala Taha: I would be down. 

Grant Cardone: This is awesome. I've, I've done thousands of podcasts.

I've never done this and I love it. Oh, thank you. But I was helping, um, fundraising a bit and this lady came to me. She was a fantastic fundraiser. I mean, she's raised literally hundreds of millions of dollars. And she said, this guy will not give me any money. And I said, well, what are you asking for? She's like, 25,000.

I said, have you considered the possibility that you're not asking for enough? She's like, no, he's cheap. He's cheaper than dirt. He's so cheap. He's rich and he won't gimme the money. I said, you mind if I have a few minutes with him? And I sat down with him and I got 250 ran from it because he felt like the 25,000 couldn't make a difference in these kids' [00:30:00] lives.

Hala Taha: It's so cheap. I have like a white glove, social media podcast agency, and from the start I have really high retainers. 'cause I have a really great team. We have awesome results and I've noticed that people that make a lot of money, they want things. If it's too cheap, they'll be, that's not good enough for me.

Grant Cardone: That's right. And some people actually evaluate value based on the price. 

So the more it is, the more it must do for you. That old saying about you get what you pay for. I don't know if it's true or not, but for some people, look, you can't really assess value without a price being equated to it.

Hala Taha: Do you think with sales it's important for the salesperson to be likable? Do you feel like that's a really big piece of it? 

Grant Cardone: Yeah, I mean, I think it's very hard to sell somebody that doesn't like you. You know? I think it can still happen. It happens at McDonald's. Walmart, 

Hala Taha: but like high ticket sales or medium ticket sales.

Grant Cardone: Look, I just bought some real estate from a guy I didn't like. It was $235 million. [00:31:00] It was a fairly substantial price, though I didn't like him, but I still bought it from him. I just killed the deal because I didn't like a guy. 

 I didn't like something he did. Now I'm gonna punish him for it. And I think buyers do that too. I'm not buying from you. You treated me like this, but, but that doesn't mean, I think the sellers out there need to understand. Your job is not to get somebody to like you. It's your job is to get somebody to love the product, believe it can solve their problems. And if they like you at the end, great, but I don't think people should be trying to twist off and become whatever version you need me to be.

Then I just lose my myself. I lose all my power, my self-confidence, 'cause I'm trying to be something that makes you happy. That's the problem with all these trickery sales like the neurolinguistics. You touch your shoulder, I should touch my shoulder. Mirroring and all that. I don't believe in it. We have 260 salespeople in our company and, and I can tell you those guys never work out. They're under performers. They don't do as well. 

Hala Taha: So in [00:32:00] terms of somebody who's in sales, right, for you and me. Sales are easy because we're founders, we're CEOs. I can get on a sales call and just, you know, I'm one of the biggest influencers on LinkedIn, for example, so I could just say everything I know about LinkedIn and press them, close the sale.

But for a salesperson that works for somebody else, how are they supposed to come on a call? Be confident, be likable, or be somebody who people wanna give millions of dollars to. 

Grant Cardone: They need to act like you on the call. You know, if I was selling your product, I'd be like. Holla is the number one influencer on LinkedIn.

She will never let you down. Her products will not let you down. I will not let her products and her let you down. Her strategies are proven fortified. They work for everyone, and I promise you personally, promise you this will be the best investment you will make. Now the issue is whether you're gonna sign up for one year, two years, or three years, it's not.

If you're gonna sign up, all is a proven commodity. You're not. No offense. I'm not. [00:33:00] I'm just the conduit. I'm the messenger. So by the way, with the three years, with the three year commitment and 30% down, I can actually get you a 20 minute call with holla, 

Hala Taha: So it's like hyping them up. I love that strategy.

Grant Cardone: I need to channel you. 

 there's two videos of my kids. One of 'em was 10 at the time, the other one was more recess. She's 13. They got on the phone and started calling clients. 13-year-old never done these phone calls before. I gave her a little script. Hey Antoine, my name's Scarlet Cardone. I'm calling on behalf of my dad. And there was a question, she sold $28,000 of products in like three hours. 

Hala Taha: That's amazing. 

Grant Cardone: And all the salesmen are like, well dude, how's she doing this? I said, bro, 'cause it's simple. You guys are explaining the product and she's asking for the close. 

Hala Taha: 

Grant Cardone: So most salespeople stay stuck in the sales process.

Never move to the close asking for the business. And in those objections, when you gave me those objections, I never went back to [00:34:00] product. I just stayed in the objection trying to handle whatever it is you're telling me why you can't make a decision today, by the way, which probably has more to do with you than my product.

The offer, the price, or anything, the inability of the customer to trust me is more about you not trusting you than it is you not trusting me. 

Hala Taha: So you're trying to get them to make the decision themselves? 

Grant Cardone: I'm trying to get them back to a place where they can trust themselves to make a decision. Mm. Like the one where you said, I need to talk to my husband.

Well, it wasn't even a real objection 'cause by the time you got to it, you said, no, no, I'm gonna buy it anyway. Or the price thing. When you said it's a little high, you didn't say it was impossible. In fact, you later said it was really, 'cause I can't scale, I need 10 of these, not one. And you're probably in your head saying 10 times 15,000 to 150.

I don't have 150,000, but I have 15. So we might not even have 'em on the right scale of product in that that case. 

Hala Taha: Yeah. Usually the objection, and maybe this could be the last [00:35:00] objection, is I don't think it's gonna work, or I'm not sure it's gonna work for me. 

Grant Cardone: Well, you definitely shouldn't buy it if you don't think it's gonna work for you, and I wouldn't want you to buy it from me if you didn't think it was gonna work for you.

What is it? Your concern won't work. 'cause the last thing I want you to do is leave here and it doesn't work for you. We both lose. Then I gotta find out I could be on the wrong product. So by the way, they could say, it's too much money. I need to talk to my husband. I gotta talk to my accountant just because it's the wrong product.

And they don't want to tell you, they just wasted 45 minutes of your 

time. 

Hala Taha: Okay. I wanna talk about creator entrepreneurship before we go, because we've built this amazing brand. You're crushing it on all the different platforms. You raised money from your community and with your venture with Brandon, and you did things really uniquely.

So creator entrepreneurship is something that everybody's talking about. Everybody wants to be like you. You were one of the pioneers of this concept of creator entrepreneurship. Talk to us about why it's so important. As a founder today to [00:36:00] actually have a community and maybe some of like the trade-offs also of being a personality while also running a business.

Grant Cardone: Yeah, so you want a community to sell to and you want a community to serve. The bigger the community is, the more quality you're gonna get. You can't get quality without quantity. People are like, I'd rather one good friend than 10,000 people. Eh, okay. Maybe. But if you have one friend in Lake Charles, Louisiana, and you're in Dubai, he can't help you.

So you need tens of thousands of people to know who you are and what you do. Tens of thousands without exaggeration, I don't care. When you sell cars, insurance, you're a single mom. You want friends all over the world. You want people to know who you are. And if you're an introvert and you're like, yeah, but I, that's not me.

Okay, well, you're thinking about, you're not an introvert. You're selfish. Because I brought up what you need to do in order to take care of your family, and the first thing you say is, I'm an introvert. Well, I wasn't talking about you. I was talking about what you need to do to take care of your family [00:37:00] and your success and your future and your charities and whatever it is you're trying to do.

People have plenty of excuses. They got all these labels, these excuses. You know, I'm shy, I'm this, I'm that. Okay, well, okay, good. How do you know I'm not shy? And how do you know I'm not an introvert? All of these things are uncomfortable for me, but what I did was I was more committed to the outcome. To not relying on one or two people.

So I knew I needed to build a community. Now, I don't really think about it as community. I don't think about it like that. I know John Lee probably, he's probably the one that invented the community word. He was one of those first guys to do that community thing. Him, Lewis Howes, these guys, they're such nice people.

I hope Lewis and Duma cease because they're super nice. I am not that guy. That's not who I am. It's not my brand. I'm a nice guy, but nobody's gonna say I'm nice. That's just not who I am. I'm not trying to be them. And so I don't think about, oh, I'm gonna build a community. Okay? Instead, I thought about, I'm gonna become a [00:38:00] bank, okay?

And I'm gonna bank money for people. I'm gonna serve a purpose for people. I'm gonna help people bank money. So when they go to JP Morgan or Merrill Lynch or Wells Fargo, they're gonna ignore you. I'm not okay. I'm gonna invest people's money for 'em and give better returns than if they invested it themselves.

I'm not thinking about a community here. I could use that word. The bank did it, the community bank. But it's bullshit. Now, I'm not saying Dumas and Lewis House are bullshitting people 'cause I don't think they are. But most people they call themselves something like Community Bank or Friendly Chevrolet.

Yeah. Well it's probably 'cause they weren't friendly and they weren't community. There's a lot of sales pitch or marketing in some of that branding, right? I am 10 XI am grant card. I own. I say exactly what I wanna say. I'm very colorful. I'm borderline anti-political, politically incorrect is a better word.

I tell dumb jokes and I offend [00:39:00] people. I offend people. I have a t-shirt. I apologize in advance, but it's who I am and that is my community. Now in that community, the downside of it is that community of people that kind of gel with me. It's probably one third, one third, one third, okay. One third of 'em don't like me.

One third of the people that know me absolutely do not like me. They don't like my voice. They don't like the way I talk. There's two thirds that are in the ecosystem. One third of those are not even sure. They're like, ah, I don't know, man. Shit. You know, if they're with the haters, they hate me, and if they're with me, they're cool.

Okay? And then there's a third man. There's a third of 'em that'll die for me. If you need to be admired and loved by everybody, we'll stick with one or two people. They're gonna let you down too. By the way, you know, we have probably 16 million people that follow me online. There's probably somewhere between 125 million and 160 million people that see our content every year.

I don't know how they feel about me. I have no clue. [00:40:00] But that wasn't the target. The target was never to get anybody to like me. In the case of the example I gave you earlier, it was to build a bank and a bank of two people was not much of a. 

Hala Taha: And you're building a bank, so people are trusting you, right?

You've gotta build trust online, and one of the ways that I feel like you've built trust is that you've really opened the curtain to your family life. You know, we know about your daughters, we know about your wife, we know about your relationship together, and you've really given us these really personal details about your life.

So talk to us about building trust online and the ways that you do it. 

Grant Cardone: That wasn't really intentional. That was not a marketing, that was not a gimmick. Even though some people say it was, but I'm with my kids all the time, dude. We homeschool our kids. They travel with us everywhere. They work at the company.

My wife works with me. It's not a gimmick. It's not a show. We're not doing that. When I show the plane, I'm not showing the plane to somehow sell a lifestyle. I'm like, Hey, look dude, you can do this. [00:41:00] That's the only reason I ever showed the plane. Now my guys will chop it up. Video guys will chop it up. 'cause they're like, oh, the plane really works. It gets clicks. But the goal was not to build a brand like that. This was not a trick, it's just who I am. When I was 10 years old, my dad died and no one would let me see inside their house, their house, their backyard, their business. I couldn't get a look at anything.

And so I just swore that one day if I ever made it, I was not going to become a successful person. And then close the drapes. You will onto what I was doing. So I've had in public just recently a big litigation with an ex partner, the health guy, John Lesher, defamation lawsuit, a hundred million dollars in public and resolved, uh, I had another little litigation in public.

I didn't do that because I want my dirty laundry. I did it because I'm like, this is the kind of shit you're gonna go through. Why not make it public? Any money that I have, you wanna know [00:42:00] what I'm worth? I'll tell you right now. I looked at my net worth this morning. I know exactly what the number is and so does the IRS.

The people that post there online are the only ones that don't know. So if the IRS knows why should I care the family thing, I don't think family's the way to get people to trust you. I think the only way to build trust online, there's one way to do it and only one way and no shortcuts. It is through frequency of content.

If you do not do. Frequency of content, repetitive, not quantity, repetitively deliver content to a lot of different universes about a lot of different topics. You will not be trusted in the marketplace. And before that, if you produce no content and no one knows you, it is impossible to be trusted. No matter how honest you are, nobody knows you.

They will not trust you. And. the better the light on the face, the more they're gonna trust you. The darker it gets, the less they're gonna trust you. Because I become, I don't know. I don't know [00:43:00] this person, should I trust this person? So if you wanna get people to really trust you, you have to keep showing up at the same location over and over and over again.

Hala Taha: How involved are you in your social strategy? Are you directing things? What does that process look like? 

Grant Cardone: We do a lot of stuff that we're just trying stuff. I mean, we don't know what we're doing most of the time. I would tell you that if there's a scale from one to 10, how good we are socially. Maybe a three.

Hala Taha: Really. I don't think most people would say that. 

Grant Cardone: Good. I'm a three at best. Okay. Maybe a four. 

Hala Taha: 

Grant Cardone: But look, I've raised $1.7 billion over the internet. Sold another one and a quarter billion dollars of products, and I would still say our marketing's terrible. It's slipshod. I look at a guy like Mr. Beast and I'm like, now that guy knows how to market.

Hala Taha: 

Grant Cardone: I look at Apple computer, I'm like, okay. They know how to market well, what do I know? I've raised $1,000,000,001.7 billion and uh, JP Morgan has $4 trillion under management, so I haven't done [00:44:00] anything yet. 

Hala Taha: Well, I think in the business influencer space, you are top five, so I think you're crushing it.

Grant Cardone: It just shows you how low the boring is. 

Hala Taha: No, it's just new. New who? Who are the other four? 

Grant Cardone: Gimme the other four. Who are the other four games? Alex 

Hala Taha: Kamozi. 

Grant Cardone: Alex K. Yeah. 

Hala Taha: Gary V. 

Grant Cardone: Yeah. 

Hala Taha: Cody Sanchez is getting up there. I feel like she's crushing it as a woman. Mel Robbins crushing it as a woman. Russell Brunson, he's my client.

I love him. I feel like he should be on that. I feel like everybody learned from him, but he's not on their top five. Top 10, hopefully. Okay, so last question to you. I wanna be respectful of your time. What is one message that you wanna leave our audience, a message that could potentially outlive you? What do you wanna leave this world? What is this message to everyone? 

Grant Cardone: Do big things, you know, do big things you can, and when you do big things, you're gonna be a inspiration to other people. The example, example people set through their [00:45:00] success lives long, long after. They're around. When I say that, I think of Walt Disney. You might not like what they're doing over there at Disney right now, but the original Disney, and it's been around a hundred years or something, and Steve Jobs, JP Morgan, that's actually people.

Those are people that's not a brand. And the movies that were made that live on, you can live longer than a hundred years, I believe. I will live, I believe. I've transitioned many, many times to my career. That's the other thing I would tell people. Do something big and be proud of it, and let people know you did something big.

And number two, transition. Once you've done something big, go do something else big in another environment. Probably the thing I'm most proud of other than my marriage and my children is my ability to morph into another version of myself. And so I would just encourage people to keep morphing. And Rebirth.

Just [00:46:00] come back is another version of yourself. And surprise the world with what you can do. 

Hala Taha: And if you had to give one piece of actionable advice to all my young and profits tuning in right now, what is one thing they can do today to 10 x their life? 

Grant Cardone: Dude, bang. You gotta bang. You guys need to go out and bang.

Get the bag. You get the bag. And once you get that bag. Take the bag and go invest it in something and then go get another bag so that you accumulate assets, not cars and bracelets, particularly to the women. I saw this stat recently. You guys are gonna end up with all the money in the next 25 years.

Women will end up with, I think there's $75 trillion being transferred. It's a massive number. The problem is women do not invest their money. Okay. They tend to keep it over at a bank or you put it in some kind of retirement account and you have no clue where it's at. So I would tell you guys, quit just leaving money in a place.

Find [00:47:00] some vehicle, and this is what's created wealth for my family, is I worked hard at two jobs, took all the money. Dumped it into a third vehicle that didn't need me. That's our real estate company. That company is gonna be massive. One day it's, it could be 50 or a hundred billion dollar company one day, but it all started with me earning money from a hustle and taking that money and then depositing and this other thing, and staying broke in between.

So I was always broke even. Even though I had money, I was accumulating assets, I was broke, and I'd go out and hustle again. Whatever you call a hustle, right? It's a side job. A main hustle. Hustle, man, hustle. Don't, don't know. Hustle people, but have hustle pep in your stride and be excited about serving people.

Hala Taha: Amazing. Grant, thank you so much for joining us on the podcast. I know everybody can find you so easily. I'll put all your links in our show notes. Thank you so much, grant. Great job. 

Grant Cardone: Thank you so much.

Hala Taha: [00:48:00] Fam, I gotta give a massive shout out to Grant Cardone for sharing his time with us today. This guy is worth so much and he's got so many places to be, so many things to do. And he chose to spend his time here on Young and Profiting podcasts, so I'm so thankful for that. 

I love his energy. It was  one of my favorite episodes of the year so far. I know Grant sometimes gets a bad rap, but to me he's an incredible entrepreneur that has so much advice and he loves to give back. I just appreciate him. I look up to him so much, and some of the biggest takeaways that I had from this episode were about confidence and mindset.

So first of all, Grant's challenge was simple. Find something that you can win at, whether it's mastering a specific skill, improving your daily routine, or hitting a work goal, and then dedicate yourself completely to that pursuit. Get really, really, really good at what you do, and you'll have confidence.

Grant's message was also crystal clear on the sales side. Indecision kills deals. If you hesitate as a buyer, you'll hesitate as a [00:49:00] seller close with confidence because people don't want a, maybe they want a salesperson who can guide them to certainty and like Grant said. A lot of the times, it's really not the objections, it's the customer's belief in themselves that you've got to dismantle.

And for creator entrepreneurs, grants advice couldn't be more relevant. If people don't know you, they won't trust you, and if they don't trust you, they won't buy from you. Whether you're shy, introverted, or just getting started, you've got to be seen. You've gotta start posting, posting with purpose. Show up with intent.

Build a brand that speaks before you do. Being a creator, entrepreneur and having a personal brand is not something that's a nice to have. It's a must have in 2025. Yeah. Bam. This episode is your permission slip to go all in. Stop playing small. Feed your obsession and get committed to your outcomes.

Because success is built by committing, then showing up like your life depends on it. If you're feeling as fired up as I am after this conversation, don't keep it to yourself. Share this episode with a [00:50:00] friend or colleague who's ready to 10 x their life and business. Your support also means the world for us.

So drop us a five star review a comment on Spotify Apple Podcast. Castbox, I know this episode got you thinking, so tell us what you're thinking about. I love to read your reviews, and if you wanna watch instead of listen, head over to YouTube. This is a really good one to watch. Listen to it over and over again.

We've got really great chemistry, so if you guys wanna watch the video of me and Grant Cardone head over to YouTube. We've got 60,000 subscribers over there. I'd love for you to be one of them. And a massive thanks to all of my incredible listeners. You are ambitious, you're purpose driven. You are the reason why I show up.

Every single week to record a new episode. I hope you guys enjoy the show, and if you wanna connect personally with me, you can find me on LinkedIn or Instagram at Yap with holla. Until next time, this is your host, holla Taha, AKA, the podcast Princess signing off. [00:51:00]