Hala:Gary, welcome to Young and Profiting podcast.

GaryVee: Thanks for having me.

Hala: I'm so happy that you are here again. And so, of course, I've been prepping for you all weekend, and when I was listening back to our first interview, [00:01:00] something that really surprised me is that we only mentioned AI once. Right. We mentioned ChatGPT in passing.

Yeah.

GaryVee: Yes.

Hala: And now AI has went from the side conversation to completely the main conversation. You can't go 10 minutes talking marketing and business without mentioning AI.

GaryVee: Makes sense.

Hala: So I wanna start there. Um, I feel like AI has totally transformed the way that we live and work in the past two years.

But you actually say that technology takes a while to really get adapted in terms of human behavior. You even said that the iPhone, we might have 10 more years of scrolling videos on our iPhone. So let's start there. Where do you think we are in the adoption cycle, and, uh, you know, how do you think things are gonna change and, and how long will it really take?

GaryVee: I think we're early. I think that my point, you know, and that came with experience. I used to think things would happen much sooner. Um, I ... Look, I think that, you know, we're at the point where people are using Claude and ChatGPT and [00:02:00] Gemini to do things that they used Google Search for. But even that, I think you'd be surprised how many people still don't- Yeah

use any of those things in America- Mm-hmm ... let alone Third World countries or Second World countries or less tech, um, advanced societies. Um- For example, where do you... Do you have an OpenClaw right now?

Hala: Yes.

GaryVee: Okay. So I think you would be flabbergasted that not... This audience that listens to you-

Hala: Yeah ...

GaryVee: um, that I would say 98% do not.

Hala: Mm.

GaryVee: Right? Yeah. And wouldn't even know what OpenClaw is, and are right now ChatGPT-ing or googling it as we speak, 'cause they're like, "I asked you, you said yes." They've never heard the term, let alone started to build up a harness computer to run their life.

Hala: Yeah. Give us some examples. Like, what are the ways that it's actually taken a long time to adapt a technology?

GaryVee: In the history of time?

Hala: Yeah.

GaryVee: I mean, I was screaming about e-commerce in 1996. [00:03:00]

Hala: Yeah.

GaryVee: And like most of the business friends I had didn't launch their e-commerce site until 2002 to 2004.

Hala: Yeah.

GaryVee: That was almost a dec- I mean, I wrote Crush It in 2009.

Hala: Mm.

GaryVee: I wrote it in 2008, about personal brand. People are acting like personal brand's this new wave.

Hala: Yeah.

GaryVee: I was literally... I literally wrote that book 18 years ago, "Hey, you should build your brand on the internet."

Hala: Yeah. Something I've been noticing, so I've been talking about AI since the beginning. I've, I've interviewed so many, like, people who have, like, created AI, basically. And in the last six months especially, I've been getting so much pushback on social media.

GaryVee: Yeah.

Hala: Pe- I get a lot- Yeah ... in the beginning, like, nobody was pushing back on me. Correct. Correct And then suddenly it just felt like everybody's, like, like, kind of- It's- ... like, trying to cancel me for talking- It's- ... positively about AI.

GaryVee: It's become a political issue.

Hala: Yeah. Uh, well, it's a political issue. People are also, like, fearful of it, right?

That feel- Well, that's what

GaryVee: I mean. Yeah. I don't mean, like, it's necessarily, like, the biggest [00:04:00] platform that politicians are talking about.

Hala: Yeah.

GaryVee: It's political.

Hala: Yeah.

GaryVee: People are emotional about the extremism on both sides of what it can do beneficially- Mm-hmm, mm-hmm ... and what it will do detrimentally. Why- People have become emotional.

Hala: Yeah. Why do you think so many people who seem really smart are so fearful of AI?

GaryVee: Well, because they're selfish. You know, when you say that question y- and you're using, I think you're using knowing enough about you, you're using it from the lens of, you're using the word smart not through an emotional intelligence lens.

You're using it through the lens of, like, they have some business success or they're business savvy.

Hala: Yeah, yeah.

GaryVee: They're scared of losing the riches they've created. Mm-hmm.

Hala: Mm-hmm.

GaryVee: They talk about capitalism and merit and alpha and, uh, you know, free and all these things, but when something comes along that might hurt them-

Hala: Yeah

GaryVee: they want [00:05:00] regulation.

Hala: Mm-hmm.

GaryVee: They want not free market dynamics. They don't wanna compete with it.

Hala: Yeah.

GaryVee: They're scared. They're fearing for their financial wallet, and so they've decided to demonize it 'cause they don't want it to hurt the business they built. Yeah. Think about it. If you built a SaaS business and poured all this money into technology- And now you're just cooking and you're about to make your bag.

You're about to sell your company.

Hala: Yeah.

GaryVee: Do you wanna compete- Absolutely not ... in a world where I can stand up a SaaS business now- No ... in fucking a weekend? And a

Hala: 19-year-old can go do it? Yeah.

GaryVee: So the reason you're seeing this is self-interest, both on the left and the right. The kids are fearful in college, booing commencement speeches 'cause they're scared that it's gonna take a job away on this side.

Mm. And then on this side, people that have made a lot of money and plan on continuing to make a lot of money see the path where AI's gonna fuck them up, and they loved capitalism and entrepreneurship when it benefited them- Yeah ... but they're demonizing it [00:06:00] when it might hurt them because they're a hypocrite.

Hala: Something that I'm having a lot of trouble pushing back on or finding a good- Counter? ... counter-argument to is the environment. The, the water- Well, that's because- ... consumption, the environmental impact ...

GaryVee: yeah, that's... Well, that's because you're not willing to contextualize it into the world. Anybody that is concerned about that, first of all, it's very early in fully understanding the en- environmental impact.

Yeah. But the amount of people that shit on the environmental impact of AI while they wear fast fashion every day- Mm.

Hala: Yep ...

GaryVee: have hypocrisy running through their veins.

Hala: Mm-hmm.

GaryVee: Who support plastic products.

Hala: Yep.

GaryVee: Who, you know, lots of technology runs on a lot of electricity. Like, I mean, that's not gonna be the punchline of this conversation long term.

Hala: Yeah. Hopefully, they, they figure out whatever negative impacts- Hella ... on the environment.

GaryVee: The, by the way, the environmental impact is above my pay grade and above every leader's pay gra- like, this is not figured out yet.

Hala: Yeah.

GaryVee: By the way, they argued about, [00:07:00] like, usage of environmental s- there's articles written that Miami would be underwater by 1980- Mm

because, like, people struggle with the environmental thing, not because the left or the right is right, because it's challenging to figure out what's right and what's wrong.

Hala: Yeah.

GaryVee: Like, it's a very complicated issue, but people are weaponizing the environmental thing as a disguise for their actual fear, which is their financial situation.

Hala: Yeah. And fighting AI- I

GaryVee: wanna stay on that for a minute.

Hala: Yeah, yeah. Let's sta- stay on it.

GaryVee: Like, if, you know, first of all, you nor I nor anyone, no one should be over-advocating one side or the other. It's not like AI is, like, your sister.

Hala: Yeah.

GaryVee: This is a conversation that needs a purple conversation. To your point, it's red and blue right now.

Hala: Mm. And fighting AI is like fighting gravity. I l- Correct ... I love your saying, um, technology is undefeated. Undefeated. I love that.

GaryVee: Like, whether, whether someone who's the most [00:08:00] bullish about AI- Or the most cynical. Whichever one ends up being right or wrong, I don't understand the lack of humility that people don't realize it's gonna be somewhere in the middle.

Hala: Yeah.

GaryVee: There's gonna be good and ba- whoever right now is the most hater, hater, hater on AI, when AI medicine saves their daughter's life-

Hala: They're gonna love AI. Exactly.

GaryVee: People are selfish. That's where all this is coming from. Mm. And so, you know, this is a very complicated thing to figure out what it's gonna mean in 20 years socially, environmentally.

But, like, just the hypocrisy in environmental as your weapon when you don't shit on all the other things that are detrimental to the environment, which is many. Yeah. Many which you love wearing a fucking T-shirt or fucking bullshit sneakers. Yeah. Like, if you're gonna be consistent, be consistent.

Hala: Yeah.

Even, like, agriculture is so bad for the environment, right? I mean- Yeah ...

GaryVee: I mean, there's so much.

Hala: Yeah. So you've got this amazing [00:09:00] analogy of a barbell-

GaryVee: Yes ...

Hala: when you're, when you're kind of talking about the future of AI. This, like, Jets- Jetsons versus The Flintstones.

GaryVee: Yes. As we, you know, my big theory right now is in the next decade, obviously I'm smart enough to understand it's gonna be 2036- Mm

in 10 years. But I think in 2036, for all of us living right now in 2026, it's gonna feel like 2060, 'cause I think there's so much advancement coming.

Hala: Yeah.

GaryVee: But I also think, to the point you're making for the people that don't know at home, I think there's gonna be a lot of business opportunity in 1960 behavior.

2060 behavior and 1960 behavior. Mm. The rise of analog, the rise of disconnecting from technology, the going back to simpler times. I'm very bullish real life, um, businesses and real-life events and analog opportunities and disconnecting. My favorite business idea I'm running through right now is standing up drive-in movie theaters where I put towers around where Wi-Fi doesn't work while you're in this lot.

Hala: Oh, cool.

GaryVee: And I just think it would do very [00:10:00] well, 'cause I think people want a little escapism- Mm-hmm ... from the extremity of screen time and AI.

Hala: Yeah, and I think in the future, like, going on your phone will feel nostalgic.

GaryVee: Well, yeah. I mean, I think to your point, if you're talking future stuff with VR and AR and glasses and who knows what else people are gonna invent, um- Yeah, I think, I think that people are wildly naive if they don't realize the iPad and the phone is gonna look like the pager and the CD player in a 20, 30-year window.

Hala: Yeah. So you've got a company with, like, 3,000-something employees. Uh, you're always, you know, hiring. How, how has AI changed the way that you think about head count?

GaryVee: Not much. Like, my take on it is, okay, I have 2,500 employees at VaynerX. Yeah. I'm competing with an agency that has 2,500 employees as well. They are a publicly traded holding company, or they're trying to sell, so they're trying to maximize their EBITDA, [00:11:00] so they go to 1,900 'cause they're like, "Well, with AI we can do this."

Yep. Then I'm like, "But I have 2,500 and I'm gonna weaponize all my employees with AI too. I'm gonna beat you now."

Hala: Mm.

GaryVee: That's my quick answer to the head count thing.

Hala: Yeah.

GaryVee: I don't think of this as replacing people. I think it's giving people better weapons.

Hala: Yeah.

GaryVee: You know, Microsoft w- you know, Suite was a weapon.

Excel and Docs. Uh, Adobe, you know, Photoshop was a weapon. Uh, G Chat and Slack were a weapon. Mm. Right? Uh, Salesforce was a weap- these are weapons you give your employees to do more efficient, more effective work. AI, I believe, is gonna be the most powerful one we've seen for a long time, probably since the computer.

Hala: Yeah.

GaryVee: Right? That was probably the biggest net shift. Uh, maybe the internet to some degree from an information standpoint. Um, and so to me, I'm not like, "Oh, yay."

Hala: Yeah. "

GaryVee: I'm gonna cut 700 people, and we're gonna be acting like 2,200 with our [00:12:00] 1,700." That's right.

Hala: Yeah.

GaryVee: The problem is I'm gonna be competing with another company that has 2,200 all weaponized.

So I have not been looking at as a head count and an efficiency thing. I've been looking at it as an effectiveness thing, and how is our company way better at doing what we are supposed to be doing on media creative and production- Yeah ... because I give them these AI tools. And so I think that's gonna outflank companies that are cutting head count, 'cause we'll just have more humans that are also using the same tools, thus rendering us as more effective.

Hala: I love that. It's like keep your army and have better weapons.

GaryVee: That's right.

Hala: I feel like that's a really

GaryVee: good way to think about it. Like, like an old school analogy, if, if like we were throwing rocks and had swords and here come the guns, that's the new innovation. Mm-hmm. Like, you know, the army that decided to cut all their, half their army men versus the other army that kept them and gave them all guns, that second army won that battle.

That's what I plan on doing with my companies. I'm not looking to maximize my EBITDA. I'm looking to maximize my growth, and that requires peop- people and good tools.

Hala: Mm. [00:13:00] So a lot of- ... listeners out there, they're not yet entrepreneurs. They are, you know, trying to get a job. They're 20, 30 years old. They wanna enter their career, and they wanna think about, like, how can they best prepare for AI?

So talk to us about how you feel about skills, uh, versus humanity, and then also you've, you've got this amazing analogy about the architect and the mason.

GaryVee: You know, I think about skills and humanity. I don't... You know, again, I'm telling you, Allah, I promise you, everyone's over-emotional, both ways.

Hala: Mm.

GaryVee: The people on Twitter that are Silicon Valley like, "AI's gonna solve..."

No, it's not. And then on the other side, like all these kids at college booing the commencement speech, it's not gonna be that bad. Yeah. Like, it's just not. Like, it's just not. And so- That's good to hear. So tools and humanity, like again, the computer s- you know, the internet, the, the mobile device, these were powerful tools.

You know, I know there's a lot of kids listening, but for anyone my age, like, the [00:14:00] world pre-iPhone and post-iPhone, totally different world. Yeah. There is no Uber. There is no, you know, Postmates. There is no... Like, there's nothing we... Like, social. Like, it'd all be different.

Hala: Mm-hmm.

GaryVee: You know, Myspace on your laptop at home is very different than Instagram on your phone at all times anywhere.

Yeah. So this will be extreme. It will change. The world will change a lot. But I guess to answer you very simply, like, I don't see any d- I don't see using AI as a deflation to one's humanity. Like, what you do- Hmm ... with the A- in fact, solving the world's problems with AI seems like the most human thing one could do.

Hala: Yeah. Yeah. And how do

GaryVee: you- And the mason and architect- Yeah ... I think the big winner of the AI era is the architect. Mm-hmm. The brains.

Hala: Yeah.

GaryVee: And the creative, the creative soul and the strategic soul because creative people and strategic people have, uh, always relied on a lot of employees to execute their thing.

There's definitely executional things that an AI, you know, [00:15:00] framework can do that used to be rendered to a person, so no question the architect gets the benefit. However, here's a big one. The mason. Yeah. And my slang term for the mason is an employee who does a simple task that isn't doing a lot of the thinking or the creativity.

Hala: Mm.

GaryVee: I'm excited because a lot of people who right now listening who think they're masons are actually architects- Mm ... and AI's gonna f- They just don't have a

Hala: chance yet. Yeah.

GaryVee: Th- they haven't been forced to. Mm. They're complacent

Hala: Yeah

GaryVee: Not a chance. They've had a chance. There's freedom in the world.

Hala: Yeah.

GaryVee: They've been complacent. Mm. They've made 100K or 80K or 50K or even 200K on just doing the task that other people have thought up or dreamed up or strategized. As that becomes less valuable, they're gonna get affected. But I'm excited because I think a lot of them have the capacity, they just have not been challenged.

Hala: Mm. When I was thinking about this architect mason, something that I was thinking about was there, there might be some mason [00:16:00] work in terms of the infrastructure that supports AI. Sure. So, like electricians.

GaryVee: Yes. That for sure. In fact, the, the, the real, like, to your point, the, the, the, um, specific example of masonry, like actual hands- Yeah

not like, like yeah, the electricians are a huge winner. Um, framework, like, like data center buildings, like actual masons and-

Hala: Yeah ...

GaryVee: you know, like carpenters. Yeah, there'll be some winners, but they'll be short-lived.

Hala: Yeah, eventually- There'll be enough scale ... robots will take over. Yeah. Yeah. Okay. So I wanna do, like, a fun little quick fire on AI predictions.

You are so good at predictions.

GaryVee: I, I would say I'm good at observations.

Hala: Mm.

GaryVee: Just to, like, put it, like even- Okay ... you'll watch me right now, if I, if you actually force me right now to predict, you'll see that it's not that I'm good at predicting, it's that I watch everything quite well. Mm-hmm. I'm a very good social anthropologist, and so I see things early, and I'm good at projecting w- how they will mature-

Hala: Yeah

GaryVee: like [00:17:00] over time, more than like Nostradamus and like, "This is gonna happen in the future." Yeah. But anyway, nonetheless.

Hala: Okay. I'm gonna just say one word, and then you just tell me, like, what are your thoughts like.

GaryVee: Okay.

Hala: 10 years from the future, where are we at? Okay. Preferences.

GaryVee: A lot of them will be set for you in the future and executed without you having to do it.

Hala: Mm.

GaryVee: AKA agentic agents that are doing a lot of purchasing and task work for you once you set it. So your preferences will become more important in the upfront and easier to execute on the backend.

Hala: Mm. Materialism.

GaryVee: I hope it declines.

Hala: Mm.

GaryVee: Why? I think, uh, I think it, I think we're in a, I think a lot of the Gary Vee work I'm doing right now publicly is to get people out of materialism.

Yeah. I think it's creating too much envy. I think we're incredibly shallow right now as a human race. Um, I think we value the wrong things. We v- we value optics versus truth. Um, we're [00:18:00] way too caught up in keeping up with the Joneses. Yep. We're in full high school dynamics as grownups. You know, I, I really, I really struggle with materialism as a proxy to your self-worth.

Hala: Yeah.

GaryVee: And I hope it declines.

Hala: Love and relationships.

GaryVee: I think they'll roughly be in the same place.

Hala: Mm.

GaryVee: You know, like I, you know, I think more people will, you know, my, probably my... I would say relationships I think in 10 years will have a healthier balance of proactive couples therapy. Mm-hmm. I think the stigma of therapy w- is continuously going away.

Yep. So maybe in 10 years every couple, even if their relationship's going great, are doing therapy maintenance.

Hala: Mm.

GaryVee: So that would be, I think we'll be in a better communication place. I feel like we're heading in the right direction. Even though s- there's a lot of things that concern me societally in the macro, one of the things that has me very optimistic is I think people are being more thoughtful of their communication and of their therapy.

And so I think we'll have more healthy relationships, and I think, I think we could [00:19:00] see a decline in divorce in 10 years- Mm ... because we've got more vulnerability and more communication, which I think people, um, should be leaning in more into.

Hala: You don't see us marrying AI robots in 10 years?

GaryVee: No, I like that.

I, I do. I do actually. I, I do believe that people are gonna have meaningful relationships with AI. I know that's gonna really trigger a lot of people. I'm not advocating for it. It doesn't, that doesn't excite me. Mm. It's a matter of fact-ism for me. Yeah. I just think it's going to be that way. And so like that Megan Fox movie, like, you know, people having relationships now with their- Yeah

AI agents verbally, I think that, I think as robotics grow, as robots grow in society, yeah, I think you're gonna get to a place in 20 years, not maybe 10- Mm-hmm ... but in 20 years that are probably gonna freak out and disgust a lot of people. Yeah. But I just kind of feel like it is. And, um, you know, even for me, who's very adaptable and very non-judgy, like, you know, it's, it's definitely, like, a [00:20:00] real brain fuck to think about, like, my granddaughter dating an 18-year-old AI robot.

But do I think it's out of the question? No. And do I think it's even probable? Yes.

Hala: It feels like it's gonna be like interracial marriage. That's right. Like, it was so taboo- That's exactly ... and then, like, 20 years after

GaryVee: the fact- Well, that was... I wish it was only 20 years. It took hundreds of years-

Hala: Yeah ...

GaryVee: for people to get religious and interracial, uh, marriages to where we are today, and we're still not in a great place.

Yeah. Plenty of people- Yeah ... have all sorts of negative feelings about things like that. I think this will be a big one. Mm. I think humans versus robots. In fact, I think that robots and AI could actually bring the human race together. I think if you're someone who's racist, sexist- Yeah ... um, very against interracial work, I think this one's gonna be so much bigger that you might give a pass-

Hala: Exactly

to

GaryVee: all

Hala: the- You might be like- Yeah ... well, you're actually human. Yeah. Now we have humans- Yeah, I- ... versus robots ...

GaryVee: yeah, I really think that's right. Yeah. I really... I could see that being a, in a hundred-year window- Totally ... how society plays out.

Hala: Okay, taste[00:21:00]

GaryVee: That's a great question. I think taste will be p-p- will pull from opposite dir-directions. I think taste will rise in a lot of ways because technology will commoditize a lot of things. But I also think some of the bullshit, like a lot of people use ta-taste to weaponize that they're better than.

Hala: Yep.

GaryVee: Like, "I've got taste, you don't."

Mm-hmm. And a lot of people fall for that. Um, and I think, um, people's self-esteem potentially will grow in the next decade as a counter to the lack of it right now, and so they will also call bullshit on taste makers.

Hala: Yeah.

GaryVee: Um, but I also think, I could see it really being very opposite, calling bullshit on day-to-day taste makers, but valuing real taste makers even more than we do today.

Hala: Yeah, because there's so much, like, AI slop.

GaryVee: Correct. Correct.

Hala: Yeah. Purpose. Uh,

GaryVee: I think purpose will be continued to be confused. I think it'll be in the same place in 10 years. I think people are incredibly confused about their purpose.

Hala: [00:22:00] Okay.

GaryVee: I think people lack humility and simplicity to be able to... I don't believe you can open purpose's door-

Hala: Mm-hmm

GaryVee: until you fully fall in love with humility.

Hala: Hmm. What do you mean by that?

GaryVee: I think purpose is a big deal. And I think purpose requires selflessness.

Hala: Mm.

GaryVee: I think people throw around the word purpose to justify their selfishness.

Hala: Yeah. Like, this is the business that I want- Uh-huh ... because I wanna make- Uh-huh ... a million entrepreneurs.

Uh-huh. Yeah.

GaryVee: I think they use it as bullshit a lot. Yeah. As a facade, as a manipulation. My d- personal, one man's humble definition of purpose is that it's gotta be very big.

Hala: Yeah.

GaryVee: And you gotta, like, really... You know, my purpose is to eradicate fear in the world.

Hala: Mm.

GaryVee: That's way bigger than-

Hala: That is big ...

GaryVee: my... It shows up in my selfish work.

Mm-hmm. V Friends, if you look at those characters, is very trying to go at that. But somewhere in my 40s I realized that that was my purpose. Yeah. And I think it... I got very fortunate. I had such an incredible mother.

Hala: Yeah.

GaryVee: That humility [00:23:00] has been such a foundational part of my life. Even though I have so much bravado and, you know, I'm me, I'm Gary Vee.

But, like, people that really know me, and even in my content and even who I've showed up as the last 20 years public, I think if someone like yourself who, like, is, like, does homework, like, every time... This is the second time we've been together. Like, you, you were... Most people are not very prepared when I do a podcast.

Mm. You're always very prepared.

Hala: Thank you.

GaryVee: So that means you, like, go deeper in your work. So I, I assume, given what you do for a living, and given, you know, us doing this twice, like, you know my stuff better than most people.

Hala: Yeah.

GaryVee: Or at least in a group of people that know it. And I think for you it's more obvious, the humility and the stuff, because you've spent the hours watching it-

Hala: Yeah

GaryVee: with like, for a reason.

Hala: Yeah.

GaryVee: But I think the people that really know me, my family and friends, they know it's my biggest pillar.

Hala: Yeah.

GaryVee: And I don't think gen pop knows that. I don't think that's the word cloud that most people think- Oh, totally ... when they think Gary Vee. But I think because I have that, it was easier for me to open the door of purpose.

Hala: Mm-hmm.

GaryVee: So [00:24:00] m- my worry is that society will not be in a more humble place in a decade, thus rendering purpose in the same general place that it is now. Yeah. Which is very few find it for real.

Hala: Mm-hmm.

GaryVee: And ev- even fewer communicate it in a way that- allows others to find theirs.

Hala: So I wasn't gonna bring this up, but since you brought it up about your mother, uh, I feel very connected to the fact that you've said in your work that almost everything you do is, like, because you're, you had such a good mom.

GaryVee: Yeah.

Hala: And I feel very similar about my dad.

GaryVee: That's amazing.

Hala: So I, I'm Palestinian. Yes. My dad grew up in Palestine.

GaryVee: Yes.

Hala: He became... He, like, grew up in poverty, like, war situation. He became a doctor, a surgeon, chief of surgery- That's incredible ... had a medical center, brought us to America. I, I was born in America.

I'm the last of four kids.

GaryVee: Were your, your three siblings born?

Hala: Uh, yeah, they were born in America, too. But, like, basically- Oh, all of you were. All of you ... all of us were. But, like, my parents, like, my dad, you know, brought us here. Yeah. Pulled his whole family out here. Family over. Yeah. He, he got 10,000 Palestinian [00:25:00] kids scholarships.

Like, he was so generous, so amazing, and I literally feel like the reason why I wanna be successful is 'cause, like- You wanna make him proud ... I just wanna be an imp- Yeah ... be impactful like my dad. Like dad, yeah. Any time I get an award, I'm like, "Oh, thanks, Dad." Like, I literally feel- I'm the same ... like I'm just an extension of my dad.

And so-

GaryVee: Yeah, we're two peas in a- we have a real kinship. Yeah. We're both like the kids when they're little do this. Like, we're the same.

Hala: Yeah.

GaryVee: Like, I am... It's why, it's why I'm humble. When everyone's like, "You're the GOAT," or all the... You know, I live a l- you do, you live a version of this. You know, like, I get flowers 24 hours a day.

I just kind of passed them to Tamara.

Hala: Yeah.

GaryVee: And Sasha. My dad did a lot of great things for me as well. Obviously, my mom was- And my mom was great too, yeah ... so impactful. Um, but yeah, I don't think I'm big shit, and, and on top of that, in moments where I do feel pretty great, I'm like, eh. Like, you know, I'm the p- my mom was the p- like, I'm the pottery.

Hala: Yeah.

GaryVee: I didn't make the pottery, I'm the pottery.

Hala: [00:26:00] Yeah. I'm wondering, like, what is the lesson? The reason why I didn't bring it up, 'cause I was like, well, what lesson are we trying to teach with this? Well,

GaryVee: I think it teaches people, like, hey, like, don't take yourself... Like, have the right relationship with yourself.

Let's go the other way.

Hala: Yeah.

GaryVee: Let's a- you want a lesson? Yeah. You wanna really help someone right now? Mm-hmm. Watch this. Hey, real talk, y'all. If you think you're a piece of shit, like you have very low self-esteem, like you think you always fuck things up, you're selfish, you're narcissistic, you're a mess, it's not all you.

Yeah. Someone put that in you.

Hala: Mm.

GaryVee: And you're capable of taking it out of you.

Hala: Mm. Fuck your grandparents.

GaryVee: God, you really know my shit. I'm really, I'm very humbled. Thank you. Yeah. Fuck your grandparents, everyone who doesn't know what she's referring to 'cause I only said it once on stage and haven't made a lot of content on it.

Mentioned it maybe one or two other times. So many of you are angry at your parents, and you should know better because you knew your grandparents and you know your grandma fucked up your mom. So if you're so mad at your mom- ... why are you giving a pass to [00:27:00] Granny?

Hala: Yeah.

GaryVee: You know? And then by the way, as someone who knew his great-grandmother, you know, my father, I, you know, I've openly talked about and definitely with him, like, there's certain things I don't love about the way he rolls, but I had the great luxury of knowing my grandma, and she was a worse version of it than my dad.

May she rest in peace. Why I have love for Grandma Esther is Grandma Anya, Great-Grandma Anya, I knew her because I was born in the old country. Mm. I was born in the USSR. My siblings were born here, but I came here and I came here with my parents, my grandma, and my great-grandparents. Mm.

Hala: Wow.

GaryVee: And I spent time with my great-grandparents, and I know that my Grandma Esther, she had her mother, and Grandma Anya, she was rough, bro.

Hala: Yeah.

GaryVee: But guess what? I'm not even mad at Grandma Anya. Even though I don't know Grandma Anya's parents, I surely know how this game's played out. So the lesson in giving all the flowers to your parents, you and I are incredibly fortunate [00:28:00] because we have the ability to give, you know, the flowers- Yeah ... to our parents, and we don't take on the accolades.

The lesson to everyone who's hurting right now is do not take on your pain as you suck.

Hala: Mm.

GaryVee: Pay attention to your environment and who raised you and how it went down. Now, don't use that as excuses.

Hala: Yeah.

GaryVee: Start to be a man or woman. You know, look, our parents did a great job, but the reason I'm sure, I can't speak for y- your- Yeah

s- family situation, but when I... My mom and dad are overly embarrassed on how much love I give them publicly because they're like, "There was a... Yeah, we did a great job. We're proud of what we did, but you do so many things that we didn't teach you- Yeah ... and things that we learned from you and you've taught us, and you picked this up on along the way, and that's you, bro."

And there's the reverse for someone right now who, yes, their parents fucked it up, but they can be the one to change it.

Hala: Mm-hmm.

GaryVee: And so that's the lesson.

Hala: And I, I love, like, what you're, what you're saying in terms of, like, [00:29:00] it's like forgive your parents 'cause of your grandparents, forgive your grandparents 'cause your great, and then e- eventually you're like, "Just forgive."

GaryVee: That.

Hala: You know?

GaryVee: So gl-

Hala: And just let

GaryVee: go. Hala, thank you so much. Actually, one of the... You know, I'm known for many things. You know, like, people make fun of me saying you're young when you're 55, or I'm known for being good at predictions or being high energy and, like, ridiculous and silly and, you know, um, hard work, b- accountability.

Like, the things I'm known for. One thing I'm not known for is the champion of forgiveness, but I'm about to be. Mm. One of the things I've made a real conscious effort with is I have a character in V Friends called Forgiving Horned Frog, and I'm developing his origin story. I'm incredibly... One thing that people don't know anything about me yet is that I have a lot of Stan Lee and Walt Disney in me.

Mm. I'm incredibly creative from, like, a fantasy world, George Lucas. So I'm gonna start showing that part of me in this next chapter.

Hala: Nice.

GaryVee: You know, Train knows it 'cause he sits and films all my creative sessions for [00:30:00] three days at my parents' house with my comic book team where I literally invent these stories.

Mm. Stories, like, invent. I've decided that I'm gonna really focus on forgiving Hornfrog- Mm ... 'cause I want forgiveness to be cool.

Hala: Yeah.

GaryVee: I am very passionate about forgiveness. I believe forgiveness is the ultimate strength.

Hala: Mm.

GaryVee: I believe most people right now don't wanna forgive people 'cause they think it's a pass for the other person that did wrong- Yeah

without realizing it's the freedom executor of them.

Hala: Yes.

GaryVee: It's getting that pain out finally.

Hala: Mm.

GaryVee: They don't see it. Yeah. It's reverse. Exactly. They think it's good for someone that did horribly- It actually

Hala: holds them back.

GaryVee: Correct. So I, I plan on doing a lot of content on forgiveness. I admire people that are able to forgive in the face of clear-

Hala: Mm

GaryVee: very negative things that that person did to them. I admire that person.

Hala: Yeah. And I love what you're doing with VeeFriends. To me, this is, like, your legacy to make sure that, like, even when you're gone, like, children- Correct ... are gonna grow [00:31:00] up- Correct ... with the right moral frame.

GaryVee: In the biggest way. Thank you.

It's, it... When I die, please, God, be another 50 years. As long as I can make it to 85 h- and higher, if, as long as I have 35 years- 120 at least. Yeah, I want, I want 90- I'm very big on getting to 99 or 100. Um, but if I can get to 85, God willing, um, uh, I do believe that when the announcement comes out, it will say, "Vee F- VeeFriends creator Gary Vaynerchuk has died- Mm

at the age of 87." Like, as long as I get to 85, I get 35 years of building this intellectual property, I think I'm gonna build a big-ass fucking thing.

Hala: Mm, I love it. I'm excited to see. Okay, let's move on to social media. So the last time we spent, like, an hour just talking about social graph to interest- Yes

graph, and it was kinda like it was happening, but now we're really living in it. And I think for me, one of the things that's really changed in terms of the way that we operate at YAP Media is the publishing process.

GaryVee: [00:32:00] Yes.

Hala: It is totally different. It used to be that, like, we really polish, you know, a reel.

We put B-roll and we, the team picks it manually and- Yep ... then we put it up, and it flops or it doesn't, and we move on.

GaryVee: Yep.

Hala: How, h- talk to us about the new way that we should think about the publishing process.

GaryVee: Well, I can speak for my Gary Vee brand.

Hala: Yeah.

GaryVee: Today, Gary, @garyvee, @ f- a new handle I stood up this weekend, @funnyvee, @ F-U-N-N-Y-V-E-E.

Um, G- @garytheoperator, you know, at all these 100-plus handles I have across these 10 platforms, LinkedIn, YouTube Shorts, TikTok, Snapchat Spotlight, um, we are posting anywhere between 500 and 1,000 pieces of content a day.

Hala: Wow

GaryVee: A day

Hala: 500 a day? I thought it was a week. Damn.

GaryVee: It was a week. It was a week. This 500 a day is probably a 60-day phenomenon.

Hala: Mm-hmm. [00:33:00]

GaryVee: We've honest our... Back to what I said earlier, my team has not gotten smaller. My team has gotten wildly more efficient- Yeah ... with AI. You know, between my open clause and between all the... Well, we basically, we will fully ingest this entire video.

Hala: Yep.

GaryVee: And it will go through a process of clipping. The AI will figure it out.

You know, the team will do the 15% strategy up front, the AI will do 80% of the manual work, and the team will do the last 5% on post-editing-

Hala: Mm-hmm ...

GaryVee: you know, what the AI created off of the rules we gave it through our lenses- Yep ... which we call our tasks. And, um, that's where we're at.

Hala: So, uh, I love this quote from you.

It's like, "The, the in- the intoxication of the merit of a post."

GaryVee: Yes.

Hala: H- help us, like, take this, take us through this idea.

GaryVee: How do you think of it? I think that- When I, when I say that, when you hear it out, how do you think of it?

Hala: The fact that you could be just [00:34:00] starting-

GaryVee: Yep ...

Hala: no experience- Yep ... never done this before-

GaryVee: That's right

Hala: you can compete with somebody who's been doing it for 30 years and who has a million fo- That's right ... like, a million, two million followers, and you can go viral today- Yep ... and make up for all that lost time.

GaryVee: That's right. And viral be- is just the beginning of the process. A lot of people go viral and nothing happens.

It's that that viral post or that great post can start the process of you getting really serious about this and going. Let's use us. When did you start, kind of- gaining traction publicly. What year?

Hala: Eight years ago. Great 2018.

GaryVee: 2018. I started gaining traction publicly in 2007.

Hala: Mm.

GaryVee: Okay? I started Wine Library TV in '06.

I would say '07 is when I got traction. So let's talk about us. I've had traction for 19 years. You've had traction for eight years. And Carol, or Jerome, or Wakeel, or Ricardo, or Sally Pants McGee, right now, day one-

Hala: Mm-hmm ...

GaryVee: can literally get bigger than both of us in the public domain.

Hala: Yeah, and it's happened.

GaryVee: In the, in the... Of course, in a much faster time, and I [00:35:00] think that's intoxicating, and it should motivate and inspire everyone to get off their ass, get over themselves with their insecurities- Mm-hmm ... whether it's visual, whether it's emotional, whe- you know, so many people don't make content 'cause they don't like the way they look.

So many people don't make content because they're insecure and they think everyone's gonna think they're dumb or silly. A lot of people are too cool for school. They wanna make content about Star Wars, but they're like a heartthrob, and they don't wanna go to the real place. Mm. Um, but yeah, I mean, I think it's, there's never been more merit, never more opportunity, never an easier way to make $100,000 a year than today.

Hala: Yeah.

GaryVee: Um, and that is remarkable. But it's not just one viral post, right? Yeah, you gotta be consistent. You could get four million views. Yeah, you have to be incredibly consistent, as you know, as I know. There's been people that have had flash in the pans.

Hala: Yep.

GaryVee: There's people that get hotter later. You know, you look at Mel Robbins' career.

Yep. I've been there the whole time with her. You know, I watched her get a little bump, then get cold. Yeah, [00:36:00] now she's- Then, then have a cha- Last two years- Yeah, exactly ... blew up. And so, like, that's fun. That's int- you know, that's... I mean, I, l- I'll be very honest with you, I myself feel like 2027 is gonna be a huge year for me.

I am focused- Mm ... unlike I have... I've not been focused on my personal brand for seven years. I would say since COVID- Yeah ... I've been more focused on my businesses than my personal brand.

Hala: Mm.

GaryVee: I am looking to get more focused on my personal brand in '27-

Hala: Yeah ... '

GaryVee: cause I feel like I've got really good foundations on the business.

Hala: Yeah.

GaryVee: And I plan on being hotter than ever next year.

Hala: Yeah. Something that I don't hear you talk about when it comes to, like, merit of a post is trial reels.

GaryVee: Yes.

Hala: Now, I, um, I have a really, I'm one of the biggest influencers on LinkedIn. Mm-hmm. That's where I started. I'm big on podcasts. I really started growing my YouTube the last couple years.

Mm-hmm. It's doing really well. But Instagram has been so hard for me. Yeah. And it's 'cause it's a v- I have a very old account. I started it so long ago, and there's all this- That's not the reason ... baggage.

GaryVee: That's not true.

Hala: Well, let, let me [00:37:00] try to explain. Yeah. So I feel like my feed has... I'm also Palestinian, so I've been shadow banned before and stuff.

So it's like, I feel like my feed has, has baggage. However, I've started leaning into trial reels, and we're skyrocketing. Like, I, I got 20,000 followers in two weeks. Okay, so- And we're getting millions of views- So- ... through trial reels ...

GaryVee: so.

Hala: Yes.

GaryVee: You've answered my question. It's not because it's an old account.

It's not 'cause it's baggage. It's not 'cause you're Palestinian. I'm being dead fucking serious with you. It's because you weren't good enough, and now you're getting better.

Hala: Yeah.

GaryVee: Trial reels is... I mean, I don't talk about it 'cause I'm like, it's like my... It's almost like oxygen. Yeah. Of course trial reels.

Hala: Yeah.

GaryVee: Of course make as much content as possible. You've become a better strategist- miss.

Hala: Yes.

GaryVee: Is it lost on you that Palestinian and Israeli things are hotter and more political than ever now? It's not. It's not lost on me. So, so then what happened 19 months ago when it was not as s- you've gotten better as an executor, and that's why you're growing.

Hala: Mm.

GaryVee: [00:38:00] Instagram is, you know, every platform's different. You- when did you get serious about LinkedIn?

Hala: Eight years ago.

GaryVee: No shit you did better on LinkedIn. Yeah. You got in early. You know, as also one of the most followed people on LinkedIn, you, you understood there was something there. People still listening don't think LinkedIn's like the other social networks.

Yeah. So you out-flanked everyone. You weren't out-flanking people on Instagram.

Hala: Exactly, yeah. I couldn't compete.

GaryVee: So it, you know, people would love to come up with any excuse, you know, like whether it's political, whether it's like, oh, it's an old account so the algo's fucked up. Yeah. It's that you're not good enough.

Hala: Yeah. And- No, I agree. You're right ...

GaryVee: I know I'm right ...

Hala: we've gotten so much better. That's it. And AI is better at picking hooks than we are- No shit ... and we don't have to overproduce. That's it. We just test it and keep-

GaryVee: And so- ...

Hala: keep milking

GaryVee: it ... you've become a better operator- Mm ... and that's why it's happening.

And now what I want for you, 'cause I'd love for you to win, is I want you to be that same person on Snapchat Spotlight.

Hala: Mm.

GaryVee: And I want you to be that same person on Facebook Classic. Mm. And I want you to be that same person on Threads, and I want you to be that [00:39:00] same person on Twitter. I am one of the only people on Earth, on Earth, that has over a million followers on all 10 platforms.

In fact, I think I'm one of, like, five.

Hala: Yeah, I- not many

GaryVee: people ... because most people don't go as far from LinkedIn to Snapchat and everything in between. I mean, most people don't even know what Snapchat Spotlight is.

Hala: Yeah. I'm, I'm, I've heard of it, but not really.

GaryVee: And so that's what keeps me at the top of the game.

It's not because I was there first. It's not because of momentum. It's because I'm a psycho.

Hala: Yeah.

GaryVee: I wanna be the best in the world at making content for every platform, and that's that.

Hala: I wanna go so deep on you, but we don't have so much time. How much we have, 10 more minutes?

GaryVee: Yep.

Hala: Okay. All right, then I'm just moving straight to my last segment.

Um, and, you know, hopefully another time we can go deeper- Yeah, third t- third time's a charm ... on

GaryVee: social,

Hala: social media. All right, so, um, I wanna talk about your hard lines. One of the things that I love about you is that you've got really consistent messaging. When I'm doing, like, courses and I'm talking about, you know, we know Gary Vee stands for kindness.

Yep. Like, you are so consistent about your [00:40:00] messaging. So it's 2026, AI has taken over, and I want you to either defend your hard lines or let me know if it's not a hard line anymore. Okay. Does that

GaryVee: sound good? Sounds fun.

Hala: Okay. Hard line, stop giving a fuck about what other people think. But sometimes people are right.

Feedback is important. Customer feedback is important. Employee feedback is important. And you also talk about humility, so is this still a hard line for you?

GaryVee: It's a hard line. To your point, you added the nuances of a very blanket statement. In my content I go deeper in talking about adaptability and never getting high on your own supply and humility.

I'm talking about self-worth Getting feedback, I only listen to consumer feedback.

Hala: Hmm. You've got AI, uh- You

GaryVee: know, I'm

Hala: on- ... distilling all your comments, right?

GaryVee: I'm only, only counter-punching to the reality of the consumer temperament. So stop giving a fuck. To me, giving a fuck is, like, your identity, your self-worth.

Like, if you're delusional about your product and no one's buying it, you [00:41:00] will go out of business. Mm. So that is the nuance.

Hala: Mm. Okay, the next hard line. If you're 36, you're a fucking child.

GaryVee: Hard line.

Hala: But people come with different baggage, right? Sure. Some people have sick parents. Of course, yes. Some people have debts.

Yes. Some people are married. So is 36 r- like, I feel like this line is getting harder for you.

GaryVee: No, it's getting easier for me. You're right.

Hala: No, I mean, like, in terms of, like, you... You're putting a harder- Oh,

GaryVee: yeah. Yeah ... a deeper

Hala: line in the sand. I am,

GaryVee: I, I am because here's why. With modern health and with AI health, like, news aler- and with, with GLP-3s coming.

Do you know what statins did to the world, Hala?

Hala: Not really.

GaryVee: Do you know what a statin is?

Hala: For y- for your heart?

GaryVee: Yeah.

Hala: Yeah.

GaryVee: Like, I, I am in... I'm very healthy. Right now, and I've gotten much healthier. You look at my old content, a little chubby. You know, I've gotten healthier. I, I have very... I spend a lot of money on my health.

I'm not, like, crazy, like, like, trying to do all this hacking, but I'm, I'm thoughtful about it. Yeah. Um, I'm very healthy right now. However, naturally genetically, my [00:42:00] LDL is high.

Hala: Mm.

GaryVee: Like, and I have, like, a statin is really helping me, and I'm so fortunate that my grandfather died of a heart attack, I have a lot of his genetics on my mom's side, like, that I even know, let alone have something to defend it.

Yeah. If people understood what's going on with AI medicine and with this whole GLP-3. Now, I'm not promoting GLP-1s or 3s, but if this goes the way of statin, d- do you understand what weight does to people's health? This is a re- and then they're also studying all these other benefits. Like, this is a remarkable opportunity.

I'm hopeful. Now, look, five years from now, something may pop up where it's a negative benefit. I don't know. Yeah. I'm definitely not a scientist or a medical professional. Here's where I'm going with hard line on 36. I believe if you're 36 today, you're gonna live to 100. Mm. Most people. Sure, someone could die of a stroke.

And to your point, of course people have sick parents. Here's where the confusion is. When I say 36, you're a baby, I'm not saying to be complacent.

Hala: Yeah, or, like, don't work [00:43:00] or-

GaryVee: Or, like, chill on the couch. Yeah. I'm the most intense fucker you know. I'm working hardcore all the time. I'm talking about don't use your age as your jail-

Hala: Mm

GaryVee: to become cynical and defeated.

Hala: Yeah. So true.

GaryVee: I mean, a- anyone who's watched my content in, in any level of depth knows I'm not saying be lazy and be delusional and be complacent. I'm saying do not weaponize age as a mechanism to not do work.

Hala: Mm.

GaryVee: People say they're finished 'cause they're lazy.

Hala: Yep.

GaryVee: Not the other way around.

Hala: I totally

GaryVee: agree. People are completely convoluting what I'm saying for their benefit of non-action.

Hala: Mm. Okay, next hard line. This one I think you might change.

GaryVee: Okay.

Hala: Document, don't create. Now, with, with AI, everybody can make unlimited content. It's getting easier to, to, to do content. Packaging matters so much, your thumbnail and your hook and all that.

So is it really document- [00:44:00]

GaryVee: Hard line, document, don't create. Now, here's why.

Hala: Okay.

GaryVee: It's also nuanced. When I said that saying in my office that went such a ballistic viral for me and helped so many-

Hala: Mm-hmm ...

GaryVee: I was making a point that I continue to make today. A lot of people don't know what to make, but if you just film everything and then clip it, you could be some of the most famous people in the world.

Live streamers-

Hala: Yeah ...

GaryVee: that clip all day are just documenting, don't create. Now, it was in counter to everyone doing overanalyzing create.

Hala: Yes.

GaryVee: The, the answer is document. To your point, I'll tweak it so it's very clear to everyone.

Hala: Yes.

GaryVee: Document and create.

Hala: Mm-hmm.

GaryVee: But at the time I said, "Document, don't create," everyone was just creating-

Hala: Yeah

GaryVee: and spending a lot of money, time, and effort to miss 99% of the time.

Hala: Yeah. So- Now, yeah, long form, uh, the way that I think about long form has, like, completely changed, where now, like even in this interview, I'm, like, trying to bake in viral moments- Correct ... trying to bake in the hooks- That, by the way, that [00:45:00] was-

and being intentional ...

GaryVee: that was what I, that is the definition of document, don't create. Do long form content for short form content, and batter it into the production.

Hala: Mm. Okay. Hard line, quantity is not debatable.

GaryVee: That's the only one that no one could argue with, right? Quantity is not debatable. You either make 900 pieces of content or you don't.

Hala: Mm.

GaryVee: Everybody tried to demonize my quantity argument over the last decade, only to everyone now being there.

Hala: But with A- with AI, like, with everybody being able to do it, do you feel like there'll be- So what's the alternative, Paula? ... differentiation in terms of- Paula, listen- ... like, just better taste or?

GaryVee: Listen to what you're saying.

Hala: Yeah.

GaryVee: You've just told me you make more quantity

Hala: now. I'm just... I don't believe this. I'm trying to give other

GaryVee: people's

Hala: counter.

GaryVee: Oh, I understand. Well, people are li- like- Yeah ... I don't know, like, whatever anyone wants. Like- Yeah ... if they think that they're gonna be able to compete in the attention world with one piece of content, that's quality.

Yeah. 'Cause they said so. Mm-hmm. Knock yourself out.

Hala: Yeah. Okay. Uh, hard line, wanna be happy? Realize that everything is your fault. [00:46:00]

GaryVee: Look, this is a dangerous one. Requires a nuance. When sometimes people hear that, they get caught because a lot of people have low self-esteem, and they are blaming themselves, and they think they understand what I'm saying, and what it's doing is driving them into deeper depression and, and anxiety.

Here's what I'm saying. Accountability is different than shitting on yourself. Your fault because you're capable of getting out of it. You're deciding... So I really struggle with politics because I think both sides are doing the same thing. I think they're all just scaring people. All we do is scare people.

Hala: Yeah.

GaryVee: Sc- scared of big corporations and billionaires, scared of immigrants. It's all... If it's the left or the right, it's the same thing, the issue with poli- like, it's all the same thing. Yeah. Everyone's scaring everyone

I just think a lot of people don't realize that they're capable. And so once you say, "I'm not making money, not because immigrants are taking my job, not 'cause billionaires aren't paying taxes, but because I..." [00:47:00] Similar to why you were not winning on Instagram. You weren't good enough yet.

Hala: Yeah.

GaryVee: I'm not winning 'cause I'm not good enough yet, and I'm gonna start surrounding myself with more optimistic people.

I'm gonna stop consuming bullshit. I'm gonna start going to the gym, therapy, listening to positive podcasts like this, uh, putting in more effort. Not play video games for nine hours, maybe four hours, so I have five hours to work. Mm. Like, when you start going through that, you truly get out. That is real life.

This is not something I made up. This is the history of man. Sorry, that's the rules of society. I didn't make them up. I'm not fucking God. Go fucking work. Mm. Go fucking have joy. Go find balance. Go fucking start picking optimism instead of cynicism.

Hala: Mm. Okay. Since we, we just have a couple minutes left, so I wanna just leave you with, uh, one or two last questions.

So something that really inspired me, and I hope to be true, is that you've said that you believe that, like, kindness is going to be taking over.

GaryVee: Yes.

Hala: Why do you feel that way?

GaryVee: I [00:48:00] believe society goes in circles. I think as, you can look as recently as the 1960s. If you look at the '60s in America, very contentious, similar to this.

Martin Luther King, murdered. Malcolm X, murdered. Robert Kennedy, murdered. JFK, murdered. Riots, tension, racial issues. Blah. Um, and then you look at the late '70s, disco. You look at the '80s, fun, good times, Reagan, right? I don't believe that humans can sustain anger forever.

Hala: Mm.

GaryVee: I would already see it. You may know this, you may know this, like you probably have people in your families that are like less political than they were four year- they're tired.

Hala: Yep.

GaryVee: You can't hate forever.

Hala: Yeah.

GaryVee: So I think we've had a very hateful, judgmental, envious, jealous era, and I actually believe, and it doesn't seem like that right now, especially if you're Jewish or Palestinian, or if you're extreme left or right in America, it doesn't feel like it right this second. [00:49:00] Yeah.

But I am who I am, and I watch everything, and I just have a funny feeling we're in the earliest days of five to 10 years from now being a little bit more carefree, just a little lighter, um, in fif- in five, 10, 15 years than we are today, and that excites me. And in that lightness, since hate just had a lead role, I believe love is gonna have a lead role.

Mm. And I believe people will be a little more kind. And I'm, by the way, I see it.

Hala: Mm.

GaryVee: I see it. I know a lot don't.

Hala: Yeah.

GaryVee: And I know a lot of people right now are kicking the ground and like, "Gary, fuck..." I'm telling you, we're fatiguing a little bit collectively. Yeah. Some people are more hateful. Some, some people are listening right now and being like, "Gary, what the fuck are you talking about?"

"All my relatives are more psycho." Respect. I'm not talking about four people. I'm talking about 8.3 billion people. Mm. I sense a little early cracks. You know why I sense this? 'Cause I am a champion and a cheerleader [00:50:00] for it, and I can feel the difference of the temperament in my interactions behind the scenes.

Hala: Mm.

GaryVee: My DMs, my emails. I smell it- You know why?

Hala: Why?

GaryVee: Hate is a losing game in the end.

Hala: Mm. I hope it's true.

GaryVee: It is true. It's why we're still here.

Hala: Mm.

GaryVee: The atomic bomb was invented in the fucking '40s and '50s. It has been 80 years since humans have had bombs that could wipe everybody off the face of the earth.

Hala: Mm.

GaryVee: We're here.

Hala: Yeah.

GaryVee: For all the setbacks, do you know how much better your life is than your great-grandmother?

Hala: So much better.

GaryVee: Do you understand, as a woman of color- ... in the United States- Yeah ... like, do you understand your opportunities? You're a fucking gangster.

Hala: Yeah.

GaryVee: Like, come on, man. Now, there's stuff that's bad.

I, we don't have to go very far. Yeah. Like w- Palestine, Ukraine and fucking Russ- I mean, there's people... But, but there's, there's people dying from all sorts of things. There's people dying from diseases right now that are gonna be eradicated in 24 months 'cause of AI.

Hala: Mm.

GaryVee: There's so much good.

Hala: Yeah.

GaryVee: And there's [00:51:00] always bad.

That is life, but if you choose to take a real zoom out and you do what I do for a living, watch the whole world at once, there's some early cracks for some good stuff.

Hala: Amazing. Okay, last question, and be super quick about it, 'cause we gotta go. Um, for all the entrepreneurs tuning in, hopefully I get to interview you again next year, what should they do in the next year?

GaryVee: Number one thing I want every entrepreneur to look into is live shopping.

Hala: Mm.

GaryVee: I believe where social media was in 2010 is where live shopping is right now. That you came along later, eight years later, I said 2010-

Hala: Yeah ...

GaryVee: that you came along eight years later and still had plenty of time to have your dreams be built on top of social media, I believe live shopping.

You might have been destined to be a social media creator. I don't know how good you are at selling.

Hala: I'm so good at s- I

GaryVee: think so. I think so. I'm

Hala: really good at selling.

GaryVee: I actually could counter and tell you that I think you're more likely to make your financial dreams happen as a live [00:52:00] selling personality than as a social media personality.

Mm. And there's 18-year-old you right now who hasn't started. So live social selling. If you don't know what it is, just go ChatGPT or Google it. Live social selling. Every entrepreneur that has sales DNA should contemplate going live on TikTok, whatnot, eBay Live, Fanatics Live, and start selling live something.

Hala: Yeah.

GaryVee: A shoe, an, you know, underwear, I don't fucking care, a donut. Um, live sh- live selling is the biggest opportunity. Now, the other big opportunity for someone like you, you, every morning or evening, should go live on TikTok for an hour- Mm-hmm ... because the For You page just sends you n- new people to you.

Hala: Mm.

GaryVee: So everybody should be taking advantage of the TikTok FYP-

Hala: Yep ...

GaryVee: and going live for an hour and talking to the world.

Hala: Yeah. Oh my gosh, I have so many follow-up questions, but Gary, I wanna be respectful of your time. Thank you. This was an [00:53:00] incredible conversation. Thank you so much for joining us on Young and Profiting podcast.

GaryVee: Thanks, Hala.

Hala: Great job.

GaryVee: Great job. This was a good one.

Hala: Yeah.

GaryVee: I thought it was good. Thank you. Thank you. Continued success. Great to see you again. Thank you so much.

Hala: Can we get one picture? Yes.

Okay, it's gotta go. Take care. Thank you so much.

GaryVee: Great to see you. Take care. Thank you so much

It was really good

Short, shorter than short