Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur.

In this episode, Hala and Tara will discuss:

(00:00) Introduction

(04:29) How Tara’s Business Makes Money

(07:33) Going All-In on Entrepreneurship

(14:25) Converting Followers Into Paying Customers

(17:35) App vs. Coaching Business Economics

(24:22) Niching Down to Women 35+

(29:42) Building the Broads App

(37:15) Using Webinars to Drive Sales

(41:00) Pricing Creator Brand Partnerships

(48:26) Scaling Beyond Founder Bottlenecks

Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older.

Sponsored By:

Indeed – Get a $75 sponsored job credit to boost your job’s visibility at Indeed.com/profiting

Shopify – Start your $1/month trial at Shopify.com/profiting.

Quo – Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting

Remitly – Transfer money internationally across 100+ currencies with no hidden fees. Download the Remitly app or visit remitly.com to get started. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only.

Prolon – Reset your body with Prolon’s five-day plant-based program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program.

Northwest Registered Agent – Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing.

Cash App – If you’ve been curious about bitcoin but haven’t made the jump yet, Cash App makes it easy. Sign up at https://click.cash.app/ui6m/qmgmlraz

Resources Mentioned:

Tara’s Website: taralaferrara.com

Tara’s Instagram: instagram.com/taralaferrara

Tara’s TikTok: tiktok.com/@taralaferrara

Tara’s Podcast, Broads: bit.ly/Broads-apple

Active Deals – youngandprofiting.com/deals

Key YAP Links

Reviews – ratethispodcast.com/yap

YouTube – youtube.com/c/YoungandProfiting

Newsletter – youngandprofiting.co/newsletter

LinkedIn – linkedin.com/in/htaha/

Instagram – instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts – youngandprofiting.com/episodes-new

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

Learn more about your ad choices. Visit megaphone.fm/adchoices