Hala has had a knack for inventing successful products and motivating teams since a young age. She began her career in radio production while in college, working at HOT97 on The Angie Martinez Show. In her senior year of college she founded The Sorority of Hip Hop, building a community of 50 female bloggers who hosted a popular blog, events, concerts, and radio shows. When the blog boom slowed down, she got her MBA, graduating #1 in her class with a 4.0 gpa, and spent the next 6 years in various corporate marketing roles at Hewlett Packard and Disney Streaming Services.

In 2018, Hala launched Young and Profiting Podcast as a side-hustle, which quickly became a Top 10 Entrepreneurship podcast and now has over 30 million downloads. At the same time, she launched her personal brand on LinkedIn and is one of the most recognized influencers on the platform.  She graced the cover of Podcast Magazine in 2021 and was honored as a Webby Award Honoree and 40 Under 40 in Podcasting in 2022.  Hala has interviewed star-studded guests from the likes of Matthew McConaughey, Gary Vee, Alex Hormozi, Deepak Chopra, Daymond John, Mel Robbins and countless others. 

Hala founded YAP Media in 2020, an award-winning agency that helps 8-figure business owners and CEOs build personal brands through social media and podcasting. In 2022, Hala launched the YAP Media Network, a podcast network that helps top podcasts land sponsorship deals with major brands like LinkedIn, Airbnb, and Shopify. YAP Media is pacing to hit 8-figures in 2025, and represents some of the most popular business  podcasters in the world including Jenna Kutcher, Amy Porterfield, Tori Dunlap and John Lee Dumas.