#97: Conquer Your Niche with Steve Olsher

Want to discover your ‘What’ in life? 


In this episode, we are chatting with Steve Olsher, founder and editor-in-chief of Podcast Magazine, award-winning author, and founder of the Reinvention Workshop. Throughout the course of his life, Steve has had the ultimate entrepreneurial spirit and has created several multi-million dollar companies from the ground up. He is also a New York Times bestselling author with his book, What is Your What.


In today’s episode, we chat about Steve’s childhood, how became an entrepreneur in college, and his experience with online sales in the beginning of the internet. We’ll also touch on how he got to where he is now in the podcast world, how Podcast Magazine came to be, how you can discover your ‘what,’  and how to niche-itze your idea.


Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880


Hala’s Podcast Magazine Feature: www.podcastmagazine.com/free


Recommended Episode To Listen To Next, #60 with Evan Carmichael 


Apple: https://podcasts.apple.com/us/podcast/60-surviving-entrepreneurship-with-evan-carmichael/id1368888880?i=1000469316006


Castbox: https://castbox.fm/episode/60%3A-Surviving-Entrepreneurship-with-Evan-Carmichael-id2827072-id258784066?country=us


Sponsored by Podcast Republic: https://www.podcastrepublic.net/podcast/1368888880


Recommended Episode To Listen To Next, #57 with Jordan Harbinger: 




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Reach out to Hala directly at Hala@YoungandProfiting.com

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

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Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com




00:45 – Steve’s Childhood and His Natural Entrepreneurial Spirit

04:34 – Why Steve Created a Club in College

11:19 – Reason for Moving Liquor Sales Online

18:25 – How He Overcame Failure

22:09 – What Drew Steve to the Podcast/Radio World

25:45 – Podcasting Back in 2009

30:57 – Story Behind Podcast Magazine

37:30 – Balancing Digital vs. Print Magazine

40:17 – How to Choose Cover Stories

45:39 – Steve’s “What”

52:59 – Discovering Your What

54:30 – What You Should Be Feeling When Finding Your What

56:20 – How to Niche-itize

1:00:06 – Why the Clubhouse App is so Interesting

1:06:31 – Steve’s Secret to Profiting in Life


Mentioned in the Episode:


Podcast Magazine: https://podcastmagazine.com/

Hala’s Cover Feature in Podcast Magazine: https://podcastmagazine.com/hala-taha-podcastings-palestinian-princess

Steve’s Book, What is Your What: https://whatisyourwhat.com/

Steve’s Website: https://steveolsher.com/

To get a free Lifetime subscription to Podcast Magazine, head here: https://podcastmagazine.com/free

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