#67: Marketing in the Age of Coronavirus with Shama Hyder
Learn the do’s and don’ts of marketing during the coronavirus pandemic. Today on the show we’re chatting with Shama Hyder. Shama is a web and TV personality, a bestselling author, public speaker and the award winning CEO of Zen Media. She launched Zen Media at the age of 22 during the 2008 Great Recession. Back when Shama started her company it was one of the first social media agencies in the world. And now her company is now an industry-leading marketing and PR firm! Shama has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Her books include the bestseller “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.” Tune into this episode to learn about the marketing campaign trends that are gaining popularity during the pandemic, how to market in a crisis while maintaining tactfulness and relevancy, and gain insight into hidden advertising opportunities during this time period.
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